e4m IDMA 2023: HUL, Mondelez, Wavemaker make it to ‘Hall of Fame’
Among the other winners are Mindshare, VICE Media, Madison Media, EssenceMediacom, InMobi, Xapads Media, Loreal, Diageo, Vodafone Idea, Godrej, ITC, Aditya Birla and Britannia
The exchange4media Group on Thursday hosted the 14th edition of the Indian Digital Marketing Awards (IDMA) 2023 at Taj Santacruz, Mumbai. The prestigious award celebrates outstanding work in the digital media space, specifically, the internet, mobile, gaming, social media and the blogosphere. The awards are given to brands and agencies for their creativity, excellence and innovation and for developing insightful and impressive campaigns. The big wins of the night were bagged by Hindustan Unilever Limited (HUL), Mondelez and Wavemaker in the 'Hall of Fame' category.
While Hindustan Unilever Limited took home the ‘Best Advertiser on Mobile’ honour, Mondelez bagged the ‘Best Digital and Social Media Advertiser’ title and Wavemaker picked the ‘Best Digital, Social Media and Mobile Media Agency of the Year’ award. The spectacular awards night was graced by top industry leaders, heads and experts from the advertising, marketing and media industry.
The other key winners who bagged gold include Mindshare, VICE Media, Madison Media, EssenceMediacom, InMobi, Xapads Media, Mullen Lintas (MMLG), Interactive Avenues, Omnicom Media Group, Edelman India, popcorn, Amazon Ads India, ZEEL, mediasmart, Schbang Digital Solutions, Vserv AudiencePro & Hiveminds, Puretech Digital, Infidigit, Applabs Media, Neil Patel Digital India among others.
The Indian Digital Marketing Awards were given across eight broad categories - Web; Mobile and Tablets; Social Media; Search and PPC campaigns, For (SMB) Companies; For Start-Ups Companies; Hall Of Fame Awards and Special awards. These categories are further divided into several sub-categories.
The winners were selected through an extensive selection process. This year, the IDMA jury will be led by Harish Bhat, Brand Custodian, Tata Sons. The India Digital Marketing Awards winners are selected by members of the Jury from the best work entered through the call for entries from across India.
The event was powered by ABP News, the Growth Partner was Mobavenue while Radio City was the Co-Partner.
Here's the complete list of winners:
