e4m IDMA 2024: Asian Paints wins gold metal for its ‘Where The Heart Is’ campaign
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
The exchange4media Group hosted the 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 in Mumbai. At the awards night, Asian Paints’ ‘Where the Heart is’ campaign bagged gold metal for its impressive narrative and content. The brand took home the gold metal under the Best Integrated Media Campaign – Corporate sub-category.
The Season 7 of Asian Paints' 'Where the Heart is' campaign features renowned celebrities like Karan Johar, Janhvi Kapoor, Sunil Grover, Falguni Peacock & Shane Peacock, Harbajan Singh and Sania Mirza. The show was conceptualized by Asian Paints & Stories in Motion and the media campaign was by Madison Media.
The campaign has impressive visuals with each celebrity discussing what it takes to make an ideal home, highlighting the ultimate gateway to the world of extraordinary interiors with Asian Paints. It takes viewers on an exclusive journey through spectacular homes of celebrated personalities that not only reflect high design standards but are also brimming with heart and soul. Join us as we uncover the secrets behind creating spaces that truly feel like home.
This campaign takes a glimpse into the treasured nooks of celebrity homes and explores the interior design styles and varied colours that make the houses look beautiful and full of warmth. It engages the audience and encourages the viewers to craft ideal tailored design solutions for their needs and preferences.
The prestigious e4m IDMA 2024 recognised, honoured and celebrated the outstanding work done in the digital media ecosystem by awarding brands and agencies for their excellence, innovation and creativity in curating insightful and impressive campaigns.
The IDMA 2024 jury this year was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The winners of the Indian Digital Marketing Awards 2024 were selected from across eight prime categories - Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.
