As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
‘Into the Grain’, a film series by Asian Paints Woodtech that focuses on the beauty and complexity of wood
The campaign has been launched for a cricket scholarship powered by NeoBharat
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
Virat Kohli will promote Neo Bharat Latex Paint
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Asian Paints was one of the key sponsors in IPL 2023 as well
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
The brand won 1 gold and 3 silver and 2 bronze metals across categories for their outstanding work
Conceptualized by Ogilvy India, the new campaign promotes the brand's Beautiful Homes Painting Service
The Pongal campaign has been executed in collaboration with XXL Collective
The Asian Paints TVC is conceptualized by Ogilvy India
The paint brand's Beautiful Homes Service addresses the challenges faced by homeowners in bringing their vision for the perfect homes to life
The 'Mera Wala Mood' campaign has been conceptualised by Ogilvy and is an extension of the ‘Har Ghar Kuch Kehta Hai’ thought
The campaign conceived by Ogilvy pays tribute to the people who’ve been part of Sharad Shamman's creative legacy
The campaign has been conceptualized by McCann Worldgroup
The tycoon was also the non-executive director of the billion-dollar company, which is among Asia's biggest paint companies
The company has featured its two brands in the post-production stage of the movie
Creative spots that caught our eyes
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
The commercial has the film-within-a-film format
On-box advertising campaign involves transforming Amazon’s delivery boxes into branded packaging with an experiential component to engage customers
The TVC has been conceptualized by Ogilvy
The campaign has been conceptualised by Ogilvy India
The moppet with a brush fomented the transformation of the paint industry in India
The media agency also won 2 gold, 4 silver and 8 bronze metals for its impactful campaigns across categories
Ogilvy India has conceptualised the campaign
The actor features in the final episode of Asian Paints Where The Heart Is Season 6
The father-son duo starts in the 5th episode of Asian Paints Where The Heart Is - Season 6
The new TVC is for Asian Paints Apex Dust Proof
The ad, conceptualised by Ogilvy India, carries the brand’s message - Iss Diwali Bhi Har Ghar Kuch Kehta Hai
Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
The film celebrates recognition of the festival as a world heritage by UNESCO
At Salesforce Live India, MD of HDFC Limited and CEO of Asian Paints sit in discussion at the Salesforce Live India event to talk about the large digital disruption and growth strategies, including AI
The new media studio has created a series of animated digital content for the campaign
Reliance Jio, Wipro Consumer Care, and Motilal Oswal Financial Services among other Gold & Silver winners
Harpic Power Plus 10x Max Clean emerged as the leading brand this week
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
As per the mandate, Liqvd Asia has already re-launched the product using thoughtful creative communication in the digital space
The TVC has been is conceptualized by Contract
Featuring TV actress Anita Hassanandani Reddy and her husband Rohit Reddy, the video is a part of the brand's #MoreThanAFather campaign
At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more
This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space
Season 4 puts special focus on family and relationships as seen through the lens of celebrity homes
The campaign has been conceptualized by Ogilvy India