e4m Pitch Top 50 Brands 2023: Recognising next-level brands in ‘Challengers’ category

The exchange4media Group is thrilled to announce its upcoming edition of Pitch 50 Brands 2023 on October 18 in Gurugram. The Pitch Top 50 Brands list acknowledges outstanding and impressive marketing practices by brands across various categories.

The glamourous awards night will be graced by top industry heads and experts from the advertising and marketing ecosystem. Pitch 50 Brands 2023 will recognise the top five brands across ten categories for their outstanding work and innovation. The categories include - Bottom of the Pyramid, Challengers, Digital First, Evergreens, Impactful Debuts, Luxe, Newsmakers, Regionals, Resurgents and Social Contributors.

In this article, let’s dive deep into the ‘Challengers’ category. The category has brands that have business ambitions bigger than its conventional resources and are prepared to do something bold, usually against the existing conventions or codes of the category, to break through. Any Indian or multinational brand can be a part of this category which is launched between 2019 and 2022, both years included. The brand has to be a new concept and must have challenged a belief system or foundations defining the product category and must have experienced significant and rapid growth in 2022.

The Advisory Board this year will be chaired by D Shivakumar, Operating Partner, Advent International, and Former Chairperson & Chief Executive Officer, PepsiCo India. The other members include Anuja Mishra, CMO, Honasa (Mamaearth, BBlunt, The DermaCo, Aqualogica), Amal Kelshikar, Executive Director, Torrent Pharmaceuticals Ltd; Ajay Gupte, Chief Executive Officer-South Asia, Wavemaker; Dheeraj Sinha, Managing Director, Leo Burnett; Poonam Kaul, Former CMO of Apple India; Rohit Ohri, Chairman & CEO, FCB Ulka India; Rahul Talwar, Chief Marketing Officer, Max Life Insurance; Sunil Suresh, CMO, Global Head of Marketing, Corp Comm, Loyalty & Business Head eCom, Air India; Sanjeev Jasani, COO, Cheil India and Vikram Sakhuja, Group CEO, Madison Media & OOH.

In 2022, five brands won under the ‘Challengers’ category. The winners including boAt, Cult.fit, Licious, Rapido and Zepto were awarded for their impressive and exemplary work in curating and executing bold and out-of-the-box strategies to stand apart from their competitors in the highly competitive marketplace.