Eid 2024: Ads that embraced the Ramadan spirit

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

by e4m Desk
Published: Apr 11, 2024 8:29 AM | 1 min read

The world is celebrating Eid ul’ Fitr today after Ramadan drew to a close. After the sacred month of abstinence, prayer, reflection, spiritual growth and austerity, the Muslim community comes together to partake in Eid celebrations marked by food, finery and festivities.

Ramadan also presents great prospects for brands to cater to the needs of their target audience, connect with them and build long-lasting relationships with them. They chalk out the Eid marketing plan to capitalise on the uptick in consumer spending on gifts, shopping and dining during the festival.

One of the most significant aspects of marketing during Ramadan is the advertisements that capture the spirit of the festival through nuanced storytelling. Eid or Ramadan ads reflect the sense of charity, community, family and love that prevail during the holy month, and showcase how the brands play an integral role in the festivities of Eid. Here are some of the best Ramadan 2024 ads from across the world.

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