Eid 2024: Ads that embraced the Ramadan spirit How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence e4m Desk Apr 11, 2024 8:29 AM
What's keeping brands from Ramadan? Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month Misbaah Mansuri May 10, 2021 8:56 AM
Apis tells a sweet tale of Ramadan amid Covid bitterness Pankaj Mishra, CEO – Apis India, lets us in on all the behind-the-scenes trials they endured to put out the heartwarming brand film during trying times Misbaah Mansuri May 4, 2021 8:57 AM
How Samaara Tea brewed a heart-warming Ramadan ad amidst Covid challenges The brand and agency speak about how they brought forth the idea of 'neki' or goodness in the ad Misbaah Mansuri Apr 23, 2021 8:32 AM
Tata Motors' campaign shares beautiful message on human spirit that binds us all together The campaign is created by Ogilvy India e4m Desk Apr 17, 2021 6:00 PM
Big Bazaar conveys a message of health & safety in new Ramzan ad The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home e4m Desk May 18, 2020 8:45 AM