Gigi Hadid is the face of Rabanne's Million Gold for Her
The campaign by Mert Alas and Manu Cossu has been set to Beyonce's 'Pure/Honey'
Rabanne has announced supermobel Gigi Hadid as the face of Million Gold For Her.
Created by Mert Alas and Manu Cossu, the campaign is set to Pure/Honey by Beyoncé, an anthem of female empowerment and success.
As she takes to the stage in a golden Rabanne dress encrusted with Swarovski crystals, Gigi owns the spotlight. She dances, she moves, she makes that Rabanne snap. She’s one in a million. In all that she is and all that she stands for, Gigi reflects the beating heart and defiant rebelliousness of Rabanne, leading the way for a new era of irresistible golden sensuality.
"Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender, and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance." Gigi Hadid.
“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.” Jerome Leloup – Vice-president Rabanne.
