G.O.A.T Brand Labs acquires Chumbak
It has acquired four other brands too; names to be revealed soon
G.O.A.T Brand Labs has announced the acquisition of 5 D2C brands, including that of Iconic Home & Lifestyle Brand - Chumbak. With these acquisitions, the size of G.O.A.T Brand Labs' portfolio reaches 20.
G.O.A.T Brand Labs plans to grow Chumbak to Rs 500 Cr by 2025, leveraging its deep capabilities in brand building, digital marketing, online and offline growth and expansion into international markets.
Speaking on Chumbak’s acquisition, Rishi Vasudev, CEO & Co-founder, G.O.A.T Brand Labs, said, “We are excited to have Chumbak joining us this year. Chumbak, since its founding days, has been an Indian homegrown D2C brand that appeals to a global audience. Our vision is to make Indian D2C brands world famous and we have built multiple capabilities for that. This partnership is the perfect recipe to grow the brand exponentially by expanding its global reach, both online and offline, through a tech and data-driven approach.”
Vivek Prabhakar & Shubhra Chadda, Co-founders, Chumbak, added, “We are thrilled to welcome G.O.A.T to the Chumbak family. We believe G.O.A.T Brand Labs is the ideal partner for the next phase of Chumbak’s growth globally. GOAT's expertise in building online brands combined with Chumbak's great design & product strength will help accelerate our growth as a powerful and global brand in the Home and Gifting space.”
