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Lehar Footwears Limited (Lehar) has announced that it has engaged Bollywood actor ‘Govinda’ as a brand ambassador to promote Company’s products through electronic and print media advertisements. Govinda is an actor, comedian, dancer, and former politician and has appeared in more than 165 Hindi and Punjabi films and is one of the most popular and publicly accepted celebrities in Tier II and III cities and other target markets.
As part of this association, the artist will endorse Lehar’s product augmenting the Company’s footprint across the country. Under the branding campaign, Lehar plans to undergo promotional activities through outdoor marketing, print media advertisements as well as digital marketing of its product portfolio. We look forward to have a long-standing alliance and strongly believe that the coalition will substantiate the brand philosophy ‘the Lehar way’.
Commenting on the engagement, Mr. Raj Kumar Agarwal, Managing Director of Lehar Footwears Limited said: “At Lehar Footwears, it has been our constant endeavour to bring fashionable footwears to the consumers of every gender, age and for every occasion. Lehar’s association with the artist will catalyse our expansion to different parts of country as well as introduce newer product lines. The promotional and branding campaign is expected to bring more awareness amongst the target customers of the Company’s product range being offered to them over last three decades.”