HMD associates with Rajasthan Royals as Official Smartphone Partner

The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals

by e4m Staff
Published: Apr 10, 2024 1:29 PM | 1 min read

HMD has announced its association with Rajasthan Royals as their Official Smartphone Partner.

The partnership aims to enhance HMD’s brand visibility.

Speaking about the newly-formed partnership, Tathagat Jena, Head of Marketing & Online Biz, India at HMD, stated: “Together with the Rajasthan Royals we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead.”

Alok Chitre, Chief Business Officer, Rajasthan Royals, said, "As we embark on this exciting journey with HMD as our Official Smartphone Partner, we envision a partnership fuelled by innovation and a shared commitment to transforming society through cricket. At the Royals, our mission is not only to excel on the field but also to pioneer change through innovation. HMD embodies this spirit with its cutting-edge technology and forward-thinking approach, and we are looking forward to leveraging our synergies driven by innovation on and off the pitch."

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Published On: Apr 10, 2024 1:29 PM

Tags Rajasthan royals HMD