HomeSure Wall Putty reiterates the three S that make great walls

Suraksha – Chikni, Chamakti Deewaron Ki is the wall products brand's latest campaign

by exchange4media Staff
Published: Aug 8, 2023 4:59 PM | 2 min read

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Walplast Products Pvt. Ltd., a producer of building materials and the third-largest manufacturer of wall putty in India, as well as a global exporter of wall putty, unveils its new campaign for HomeSure Wall Putty on digital media with a distinct “3S Advantage" story - Suraksha – Chikni, Chamakti Deewaron Ki. With this new campaign, HomeSure Wall Putty aims to position itself as a leading brand in the market by connecting with consumers and showcasing the exceptional qualities of its products and advanced product benefits of a "Smooth, Shine & Safe" wall putty product.

“Suraksha – Chikni, Chamakti Deewaron Ki" campaign revolves around the idea that being in the leadership position in the market comes with a responsibility to make a difference in customers' lives. HomeSure Wall Putty seeks to accomplish this by touching consumers' lives with a superior quality product that provides them with unique and long lasting solutions”, says Mr. Kaushal Mehta, Managing Director of Walplast.

The "Suraksha – Chikni, Chamakti Deewaron Ki" campaign aims to showcase the exceptional qualities of the HomeSure Wall Putty, emphasizing its unique features and benefits that set it apart in the market. Walplast seeks to provide homeowners with smooth, shiny walls and a safe environment for their families. To educate and empower consumers, the campaign includes interactive quizzes, expert tips, and engaging digital video content to help them make informed decisions regarding their building solutions. With its extensive range of products including Wall Putty, Tile Adhesives, Gypsum-based products, Admixtures & Paints along with other building materials, Walplast delivers complete walling solutions from start to finish.

The campaign idea has been delivered to illustrate the exceptional attributes of HomeSure Wall Putty, providing a tonality of voice that is close to the influencers' through a visually compelling narrative in the form of a musical jingle that highlights the efficiency of the putty product.

Aniruddha Sinha, Senior Vice President and Group Head of Marketing, PR, CSR & Business Head- P2P Division, expressed his optimism for the campaign, stating, "Suraksha – Chikni, Chamakti Deewaron Ki" campaign is a testament to our commitment to delivering superior building materials. We believe that HomeSure Wall Putty sets new industry benchmarks and this campaign serves as a platform to showcase its remarkable properties to our valued customers. Through this digital journey, we seek to inspire and educate the audience, ultimately transforming their living spaces into the homes of their dreams."

Published On: Aug 8, 2023 4:59 PM

Tags Homesure