Hoopr launches music licensing plans for brands, digital platforms, production houses

Music licensing platform Hoopr has now launched plans for brands, production houses, agencies and digital platforms to license music. This marks Hoopr’s entry into the B2B segment after raising $1.5 million in seed funding and the subsequent acquisition of 65,000+ users across India since July 2022.

Giving further insights, Gaurav Dagaonkar, CEO and Co-founder, Hoopr, said, "Businesses today are adopting the mindset of a creator and taking steps to put out content that is relevant to their target audience on a daily basis. Considering the growth of the internet and the increase in consumption of video, a large chunk of this content released by brands or on behalf of brands is in the form of videos. Against this backdrop, the need for copyright safe music that is cleared across multiple platforms has emerged as a strong need. At Hoopr, we’re not only addressing this exact need but are also offering a diverse collection of music that is very diverse and as a result a perfect fit with different use cases and geographic sensibilities across India. We’ve also priced the product in a way that ensures accessibility across the board – from start-ups to large businesses. Furthermore, we’re also offering custom solutions for enterprises such as digital media platforms and brands."

The clearance of Hoopr’s B2B licence covers platforms such as YouTube, Facebook, Instagram, Twitter, Podcasts, Tiktok, and other avenues such as radio, TV, OTT, etc. In addition to this, the business plans offered by Hoopr also allow for the usage of licensed music in live commerce and on influencer-led videos. With new channels of user acquisition such as these becoming ever more prevalent and providing tangible gains for brands across the board, it’s imperative to utilize the best available resources for such activities. This includes music where not only would an entity want music that is specifically curated for a particular use case or theme, but that which is also cleared for usage on such channels.