HP India bags 2 metals at Indian Marketing Awards 2023
The brand won 1 gold and 1 silver metals across categories for their outstanding work
The exchange4media Group held the 10th edition of the Indian Marketing Awards (IMA) on Friday, February 2 at Taj Santacruz, Mumbai. At the dazzling awards night, several brands and agencies from the marketing world were honoured for their outstanding work, creativity and innovation. Amidst the glitz and glamour, the IMA honoured brands and agencies for their outstanding work which has inspired professionals in the marketing world.
At the IMA 2023, HP India bagged 2 medals including 1 gold and 1 silver across categories for their outstanding work in the marketing sphere. The brand won gold for its ‘Consider It Done’ campaign under the ‘Best Use of Digital Marketing/ Social Media’ category. The brand curated the campaign after having understood the unique needs of Indian business owners and engineered a more robust & reliable printer made for the rugged Indian climate & high business pressure. The ‘Consider It Done’ campaign was inspired by the ‘can do’ attitude of Indian SMBs to drive consideration for the new HP Smart Tanks amongst this cohort.
SMBs thought HP Printers were for homes; not businesses. They felt that printers weren’t reliable enough to handle their challenging needs. However, through the campaign, HP wanted to change this perception with their new Smart Tank printer range - designed with Indian business needs in mind.
The awards night recognised and celebrated the best in the marketing industry and felicitated brands and agencies for their path-breaking works across diverse categories.
This year, the IMA 2023 jury was led by CK Venkataraman, Managing Director, Titan Company. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
