IDFC First bags BCCI's title sponsorship rights for Rs 235 crore
The rights have been awarded for all international and domestic matches at Rs 4.2 crore per match
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for all domestic and international matches to IDFC First, a banking company. Reports say that IDFC First will pay Rs 4.2 crore per match which totals up to Rs 235 crore for 56 matches for a three-year period.
The base price for the title sponsor rights was Rs 2.4 crore per match, totalling up to Rs 134.4 crore for three years.
The per-match fee will reportedly be higher than the Rs 3.8 crore that Mastercard and Paytm did during the previous period between September 2019 and March 2023.
IDFC First went against Sony Pictures Network, which bid Rs 2.4 crore per match, matching the base price set by BCCI.
In a statement, BCCI reportedly said that the sponsorships and activations around the title sponsor are aimed at boosting IDFC First's cricket connection in the country and abroad.
The three-year association will end in August 2026, covering 56 matches comprising 15 tests, 15 ODIs and 26 T20 internationals.
