IIFL Finance signs Tamannaah Bhatia as brand ambassador
The actor has been roped in to enhance the brand’s pan-India presence
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Published: Jan 30, 2023 1:06 PM | 1 min read
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IIFL Finance has signed Tamannaah Bhatia as its brand ambassador with the aim to bolster its pan-India brand presence.
Speaking on the new brand ambassador appointment, Manav Verma, Chief Marketing Officer, IIFL said, “We want to be the loans destination of choice fulfilling dreams and goals of millions of Indians who don’t have easy access to credit. Tamannaah is a top actor in India since the last fifteen years and has a deep connect with our customer segments. The association will further alleviate our brand strengths together.”
Tamannaah Bhatia said, “I am delighted to be associated with IIFL. Being a dreamer, I can identify with dreams of millions of Indians and respect the role IIFL plays by providing credit across India.”
“IIFL Finance’s brand philosophy –“SeedhiBaat” – reflects in their simple, straight forward product offerings and seamless processes, which also resonates with my professional philosophy.”
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