Meet the marketing mavericks

Ishita Shukla

Deputy Manager Marketing - Tanishq, Titan Company Limited

Ishita Shukla brings together a powerful mix of economic know-how, marketing savvy, and a remarkable journey from Barabanki to Bengaluru. Armed with a passion for performance and consumer insights, she conquers business challenges with people-first pizzazz. Ishita comes with an Economics Honors degree from Calcutta University and an MBA in Advertising & Brand Management from MICA. 

From P&G to Mondelez, Spotify to Skechers, Ishita's stint as Brand Strategy Director at Leo Burnett has seen her dealing with them all. Her notable achievements include launching Wendy’s and Popeyes in India and leading the repositioning of PhonePe to surpass its competitors. 

Currently serving as a Brand Manager & Research Lead for Tanishq, she has spearheaded the launch of two groundbreaking campaigns in the Tamil Nadu market, setting new benchmarks for the brand. She actively contributed towards the creation of the Chozha collection that witnessed the highest-ever sell-through rate with her immersive consumer research, strategic collaborations, and mind-bending studies.

Ishita's expertise in leveraging consumer insights has been instrumental in propelling Tanishq's success. Her journey shines a spotlight on her potential to leave a lasting impact on the marketing landscape. 

Her ability to conquer uncharted territories blended with her consumer-first approach and refreshingly honest marketing style, sets her apart from the pack. Her chameleon-like adaptability, with a profound understanding of consumer culture, cements her position as a true ‘Marketer with a Purpose’

Indrasish Majumder

Brand Manager, Flipkart

Indrasish Majumder, 27-year-old Brand Manager at Flipkart, is a unique blend of the mad men of the past and the math men of the present. From funding his college education as a tattoo artist to teaching underprivileged children, Indrasish has worn many hats. As a visionary painter, he translates his artistic vision into real-life action. Notably, he founded "Infinite X," a startup promoting sustainable living in the domain of circular economy.

With an MBA from IIM Kashipur (Marketing, Strategy) and a B.E. in Information Technology from IIEST Shibpur, Indrasish started his career as a Product Manager in Ed-Tech. He worked as a Brand Strategist at Leo Burnett and led the brand at Bijnis where he launched brands in new categories, contributed to a 180% YoY growth in GMV, and secured significant funding for Bijnis in Series B. Currently, as Flipkart's Brand Manager, he oversees the success of Private Brands like Motorola, realme Techlife, and Wrogn and spearheads Flipkart's Brand Accelerator program. 

Passionate about driving trust and transparency, he embarked on ‘Project Trust’ at Bijnis, documenting factory operations to establish credibility in the B2B e-commerce space. Additionally, his work with Infinite X revolutionized the fashion industry, promoting sustainability and social responsibility.  

Indrasish's contributions go beyond his role, taking ownership of projects and understanding consumers' needs through keen observation and data analysis. His ability to decode consumer motivations, coupled with his diverse life experiences, sets him apart as a Brand Manager.