Meet the marketing mavericks
In this feature, we highlight ace marketers who were honoured as part of the Pitch Marketing 30 Under 30 list
Ujjval Dua
Brand Lead - Campa, Reliance Consumer Products
Ujjval Dua, Brand Lead for Campa at Reliance Consumer Products Limited, is a marketer with a passion for building brands that make an impact. With over five years of FMCG experience, Ujjval is cultivating a brand presence for Campa, one sip at a time.
In his words, Ujjval has all three - industry knowledge, consumer insights, and a generous pinch of audacity. An engineer turned marketer, the power of numbers and an uncanny ability to decode market trends have helped him to successfully lead cross-functional teams and achieve organizational goals.
Before joining Reliance, he honed his skills at PepsiCo for 4 years. From conquering the rural heartlands of Uttar Pradesh with on-ground campaigns to devising strategies for trade channels, he left his mark.
In his current role, he took on the task of launching Campa, a brand of carbonated soft drinks, from scratch. In a competitive category, he crafted a brand strategy, created the brand identity, and oversaw the product development process that resulted in turning heads and taste buds. By launching a Rs 10 pack, he has positioned Campa as the only national player to offer a PET bottle at such an accessible price point.
Ujjval is a die-hard supporter of Liverpool FC - he breathes, lives, and dreams of football. When he's not cheering on his favourite team, he can be found indulging in diverse cuisines at new restaurants.
Syed Rizvi
Brand Manager - Oreo, Mondelez India
Syed Rizvi, Brand Manager at Mondelez India, believes in building strong brand connections and resonating with consumers. He has spent over 5 years with Mondelez and is now leveraging his FMCG repertoire to cultivate the success of the beloved cookie brand - Oreo.
Syed is an engineer from IIT Mandi, where his research on using AI/ML to track human motion got published in a reputable scientific journal. During his MBA days at XLRI Jamshedpur, he was a national runner-up for TBLA and DBS Hackathon.
Syed's experience as a marketer has had exciting milestones. As Brand Manager for Oreo Activations, he led the ‘Bring Back 2011’ campaign, earning industry acclaim. He also spearheaded geo-plot activations expanding Oreo's footprint in new territories and tripling the festive gifting segment with innovative packaging. One of his brainchilds - The Bakers Republic of Oreo became a successful brand property on Swiggy. As Sales Analytics Manager in the past, he wielded data-driven insights to unlock untapped growth potential.
He has focused on building biscuits gifting as a category during festive occasions and has championed the recipe-fication of biscuits, inspiring consumers to experiment with biscuits as recipe ingredients. In Syed's words, he has a ‘Strong penchant for left & right brained work’. With his finger on the pulse of consumer desires and a passion for music that fuels his creativity, he delivers marketing symphonies that hit all the right notes.
