MG Motor India ties up with Janhvi Kapoor & Ishan Kishan for Comet EV

Tilt Brand Solutions creates campaign

by exchange4media Staff
Published: Jul 3, 2023 3:11 PM | 1 min read

MG Motor India, a British automobile brand, has announced its association with actress Janhvi Kapoor and cricketer Ishan Kishan.

“These two stars feature in a social media video with the theme ‘Cut the Crap’ which echoes the aspirations and vibes of Gen Z buyers for whom the Comet EV is the smart, fun, and environmentally responsible perfect commute choice. The video is conceptualized by Tilt Brand Solutions,” read a press release.

Regarding the campaign, Udit Malhotra, Marketing Head, MG Motor India said, “MG is a community-centric brand and through this association with Janhvi and Ishan, we hope to speak directly and engagingly with our Comet EV audience: the Gen Z. The video is a fresh take on this generation’s needs and underscores simply and clearly how the Comet EV perfectly suits their tribe. The Comet EV stands for everything that defines them - zippy, no-nonsense, new-age, and innovative.”