Movado has announced actor Sidharth Malhotra as a brand ambassador and is all set to release its campaign.
Movado means ‘always in motion’. Pacing up with today's racing times, the company has always reflected the forward drive throughout history and aims to do the same in its latest campaign with Sidharth.
Xavier Gauderlot, President International at Movado Group Inc. said, “We are excited to announce our partnership with Sidharth Malhotra. He is the perfect balance of classic and contemporary which forms the very foundation of Movado. The campaign has been curated to showcase Movado’s exquisite heritage and to appeal to our consumers who are watch aficionados.”
The campaign will see the actor in motion donning an array of bold looks with exquisite contemporary timepieces.
Sidharth Malhotra speaking on the partnership said, “It feels fantastic to be the Indian ambassador for the international brand Movado, which is iconic, timeless, and so bold. The brand's elegant simplicity and aesthetics resonate with my personality, making this partnership seamless and more memorable.”