NewBase announces new additions to South Asian team

Media and marketing consultancy NewBase (formerly Publicitas International) announced new additions to its APAC senior management team, a move to strengthen its leadership in the region.

Danny Singh joins the business as Digital Commercial Director.  Sarin Wee is promoted to Commercial Director of the organisation’s content division and Veron Chua has been promoted to International Account Director.

Leading the content team, Wee will oversee commercial and growth strategies.  Previously at MediaCorp, she has extensive experience in delivering profitable sales revenue and driving market share growth across a variety of sectors.

Singh will be tasked with rolling out NewBase’s transparent programmatic platform, View, across South East Asia.  He brings with him over 15 years of online advertising experience across APAC.

Chua, since 2013 has represented premium global media owners, brings their media offerings to SEA advertisers. She has worked in the sector for more than 13 years. She was responsible for developing NewBase’s Philippines market as well as supporting other offices around the world with their regional plans.

Lee Walsh, NewBase’s Managing Director for SEA and India commented “We have experienced strong growth in our content division over the past 18 months from both retained and new clients. I am confident with Sarin’s experience and enthusiasm we will continue this momentum. Veron has been with us for four years and in that time her drive and commitment to superb client service has set her apart. Her promotion is thoroughly deserved. Danny is a pivotal appointment for us as we develop our transparent programmatic offerings. Together they will strengthen our management team as we continue our growth across the region.”