Nutrabox appoints Disha Patani as its brand ambassador

D2C sports nutrition brand NutraBox has launched a new digital campaign featuring actress Disha Patani. The TVC's are based on the tagline #PehchaanKaamSeHotiHai, showing Disha Patani as a strong, independent woman making the right choice be it life or your daily workout supplement. 

“Her simple principle of working hard to achieve the goals, shows the enormous value she puts on her health and given her loyal fanbase, Nutrabox hopes to reach out to spread the value of healthy lifestyle. 

Talking about her association, Brand Ambassador Disha Patani shares, "I’m excited to be a part of the Nutrabox family. Working out every day and maintaining a fit lifestyle has been my passion. While our schedule keeps us busy and occupied a regular work-out regime coupled with a right intake of protein is what will make us achieve our goals"

Nihar Desai, Founder Nutrabox added, "We are pleased to announce Fitness Icon Disha Patani as the brand ambassador, which will help with brand recognition. Product adulteration is huge problem in this industry so we have developed this strategy of selling Nutrabox products on nutrabox app & official website only. Our customers are rest assured they get genuine supplements when bought directly. Currently we are abstaining from selling on any other marketplaces to combat dupes. We sell exclusively on Nutrabox mobile app & website to maintain product authenticity & we will continue to do so to protect our customer"

Through this partnership, the sports nutrition brand will be engaging its flagship products, which include Nutrabox 100% Whey Protein Powder with 15 yummy flavours to choose from Ripped BCAA for hydration in six tangy flavours, Nutrabox Ripped 100% Whey Isolate, 100% Pure Raw Whey Protein Powder, Vegan protein, amino acids, pre-workouts, vitamins and more. 

Speaking on the TV Campaign & roping in Disha Patani, Mr. Anand Oberoi Ad film Director & MD, Oberoi IBC India Pvt Ltd said "Disha Patani is a perfect fit for Nutrabox due to her popularity and appeal among the target audience that can help create a positive impact on the brand's visibility, enhance brand recognition and reach. Given her dedication to fitness and her youthful image, she can effectively promote the brand's products and values".