Commenting on the initiative, Shubh Bansal, Co-founder and Marketing Head, Truebil, said, “Environmental issues such as smog, global warming, and ozone depletion pose a serious threat to us and our future generations. The current environmental problems have made us more vulnerable to disasters and tragedies. Keeping all this in mind, we have asked our employees to use bicycles as a mode of commute to work for a day. The aim behind motivating employees to pedal their way to work is to raise awareness about the dangers of air pollution and to support a pollution-free environment. While cycling to work is a small step towards making a better tomorrow, this will definitely inspire more people to be friendly to the environment and stay fit. Every year on Pollution Control Day, we will cycle our way to work to combat these environmental issues.”
This campaign is the latest of many diverse and meaningful initiatives undertaken by Truebil on a variety of occasions. This time again, by bringing the cycling initiative to the fore, Truebil aims to give back to the environment and join the fight to preserve the ecological balance and inspire others to do the same, by repeating this campaign every year.