Orange Health Labs appoints Ayushmann Khurrana as brand ambassador

Orange Health Labs has announced the appointment of renowned actor Ayushmann Khurrana as their brand ambassador. 

With this, Orange Health Labs aims to leverage Ayushmann Khurrana's popularity and influence to drive engagement and awareness, the company said.

Founders, Dhruv Gupta & Tarun Bhambra shared comments “The appointment of Ayushman Khurrana as brand ambassador marks an exciting phase in the company's growth trajectory. Besides being a nationally recognized face and brand, Ayushmann Khurrana through his roles has stood for helping people make modern, logical choices, just like Orange Health Labs. Fundamentally, we believe that when consumers need to get tested, they shouldn’t have to go anywhere. Sit in the comfort of your home, order on the app, and seamlessly get tested at home in 60 minutes, and then get reports in 6 hours. With our on-time operations, we take away the pain of diagnostic testing. Our labs are NABL accredited, so consumers get the highest quality with the highest convenience.”

The campaign with the actor uses a light hearted creative device using Ayushmann as their suave eMedic (phlebotomist) to talk about no batching and no collection centres. 

“The two films have garnered positive response from consumers and industry experts, demonstrating the company's ability to captivate audiences with engaging and informative content. In this new campaign “#FresherBloodAccurateReports” they communicate about challenging status quo and doing away with Collection Centres and Batch Testing that has been an industry norm so far which leads to samples waiting for longer before actually getting tested.

Founders, Dhruv & Tarun said, “Timely collection and testing of fresh blood samples are essential for preserving the integrity of biomarkers and assuring authentic diagnostic outcomes. Orange Health Lab is raising awareness about the significance of timely blood sample collection and how tech-driven laboratory protocols for managing and processing fresh samples are critical to improving test results; accuracy and reliability in healthcare environments.

With the unwavering focus on superfast, convenient and reliable diagnostics through product innovation, stringent SOPs, four sigma quality delivery and customer-centric solutions, they are excited to take Orange Health Labs across India.”