Palak Tiwari to represent Korean brand Etude in India

Korean beauty brand Etude has announced actress Palak Tiwari as its first-ever Brand Ambassador in India.

"Palak, a rising star in the Indian entertainment industry, brings her charm, grace, and magnetic presence to the forefront, embodying Etude's spirit of empowerment and individuality.  It's like turning to a new page in a storybook. Etude is ready to start something fresh and exciting with Palak on board," said the company in its press release.

"I'm thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and I can't wait to embark on this journey with Etude.  I absolutely adore Etude's Water Tints & Fixing Tints! They're my go-to because of their versatility. Not only do they add a pop of color to my lips, but I also love using them as blush and even eyeshadow for a coordinated look." - Palak Tiwari

"Etude is doing exceptionally well in the Indian market. Etude, a popular K-beauty brand, particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude's Brand Ambassador reflects our commitment to connecting with our target audience. Palak's youthful energy and relatable persona make her a perfect fit for representing Etude's Gen Z-centric image in India. We believe her endorsement will further enhance the brand's appeal and visibility among Indian consumers, especially the younger demographic." - Paul Lee, Managing Director and Country Head of Amorepacific India

Etude's decision to choose an Indian Brand Ambassador reflects our commitment to connecting with the diverse Indian consumer base. We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. We can't wait to see Palak Tiwari bring Etude's fun and creative spirit to life. " - Mini Sood Banerjee Marketing Head & Assistant Director at Amorepacific India

‘’Palak's endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty."- said Joel Ju Hyeon Park Brand Manager at Etude India