Pat Cummins is brand ambassador for Carrera Eyewear
A campaign starring the Aussie cricketer will commence this month, to coincide with the 2023 ICC Cricket World Cup
Carrera Eyewear, a part of the Safilo Group has announced the appointment of Pat Cummins - Australian Test and One Day International Cricket Captain - as its Brand Ambassador.
"We are thrilled to welcome Pat Cummins to the Carrera family", says Alberto Macciani, Safilo Global Head of Home Brands & Communication. "Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognized as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly."
Pat Cummins has long been a fan of the brand and will be featured prominently in Carrera's upcoming campaigns in key countries showcasing the latest optical and sun Collections. "I'm honoured to be joining the Carrera family as Brand Ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style. Moreover, I feel great in my Carrera’s!" said Pat Cummins.
The campaign will commence in this month, to coincide with the 2023 ICC Cricket World Cup. As part of the campaign, Pat Cummins will be featured wearing a selection of Carrera optical and sunwear styles.
