Puma is running a global media pitch, say news reports.
Puma until May was part of Kering, a Paris-based marketer of luxury goods including leather goods, fashion, shoes, jewelry and watches under such brands as Gucci, Saint Laurent and Bottega Veneta. Kering last month spun off Puma as a standalone public company, reducing Kering's stake to about 16 percent from 86 percent, read reports.
Publicis Media-owned Blue 449 is the incumbent on the account, people familiar with the situation told in news reports. ID Comms, the U.K.-based media consulting company, is handling the pitch, according to sources.