Rahul Dravid is Mr Dependable in new MAK Lubricants campaign
The campaign comprises three TVCs aimed at car, bike and truck owners
MAK Lubricants has released three TVCs featuring brand ambassador Rahul Dravid as Mr Dependable.
The first TVC, aimed at car owners, skilfully captures the essence of commonplace household discussions escalating into serious debates over trivial matters. Dravid, with his ever-reliable persona, swoops in to inject levity, underscoring the importance of making wise choices, whether it's about engine oil or selecting the right school for your child.
Similarly, the second TVC, catering to bike and scooter owners, derives humour from the complex decisions surrounding love and life. Dravid's intervention serves as a reminder that decisions, whether related to engine oil or relationships, should be approached with careful consideration.
Lastly, targeting truck owners, the advertisement humorously illustrates the ripple effect of a breakdown, humorously linking it to the closure of a beloved dhaba. Dravid's sagacious advice underscores the significance of dependability, both in the choice of engine oil and in discovering the best chicken joint in town.
P. Sudhahar, Executive Director (Lubes), articulates this sentiment with precision, "These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on."
S. Abbas Akhtar, Chief General Manager (Public Relations & Brand), who played a pivotal role in conceiving, scripting, and positioning these films, shares his insights, "By interweaving relatable, real-life situations with the significance of choosing the right engine oil, we've crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils."
