Rashmika Mandanna and Kalyani Priyadarshan headline Kalyan Jewellers' new campaign
The two brand ambassadors share screen space for the first time to promote the brand's Nimah collection
Kalyan Jewellers released the campaign featuring brand ambassadors Kalyani Priyadarshan and Rashmika Mandanna. The launch of the film coincides with the birthday of both these brand ambassadors (5th April), and marks their first on-screen collaboration that is set to delight their fans globally.
The ad film has industry stalwarts coming together with the creative vision of Priyadarshan, the art direction of Sabu Cyril, the camera work of Diwakar Mani and the choreography of Pony Prakash Raj.
Speaking on the all-new campaign, Mr. Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are delighted to have both Kalyani Priyadarshan and Rashmika Mandanna represent our line of heritage jewellery - Nimah. Directed by Priyadarshan, the campaign film beautifully highlights these celebrities and showcases the exquisite craftsmanship and timeless beauty of jewellery designs from our Nimah collection. The campaign film's launch happening at the same time as their birthdays is a pleasant coincidence, and we hope this visual masterpiece will resonate with fans and patrons of Kalyan Jewellers. ”
