Raveena Tandon roped in as brand ambassador of PoloQueen
By partnering with Raveena Tandon, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.
PoloQueen Industrial and Fintech Limited, a BSE-listed FMCG player, has announced it has roped in Bollywood actress Raveena Tandon as its brand ambassador. The move is part of PoloQueen’s double-down strategy for its range of kitchen essentials to increase sales and expand its distribution reach in the existing markets.
“PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen's family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand's image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach,” said Udit P Sanghai, Director and CFO of PoloQueen.
Talking about her role as a brand ambassador, Raveena Tandon said, ” I'm really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.”
The partnership is expected to provide PoloQueen with a competitive edge, and through Raveena Tandon’s association, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.
The engagement between Raveena Tandon and PoloQueen is focused on marketing and promotions, including the launch of exclusive product lines featuring Raveena's image.
Through the current branding exercise, PoloQueen plans to further tap into the strong network of Kirana stores and burgeoning e-commerce portals in the country to grow its sales and gain visibility. The integration of Raveena into PoloQueen's strategies marks a significant step in this direction.
