Sachin Tendulkar turns 51: Happy birthday to the Master Blaster of the endorsement game

On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by

by e4m Desk
Published: Apr 24, 2024 5:07 PM | 1 min read

To call Sachin Tendulkar "a legend" is perhaps an understatement since no Indian sportsperson has garnered so much love that transcends borders and generations. The goated cricketer is admired the world over for his consistency, skill and longevity in the game.

Tendulkar's godlike status in cricket also makes him one of the most influential spokespersons in the country. When he talks, India listens, a fact that brands know quite too well.

He is one of the MVPs not only in sports but also in the endorsement game. As a fresh-faced cricketer, Tendulkar starred in his very first ad in the 80s for Bandaid.

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In the years to come, Tendulkar also endorsed big brands like Pepsi, Boost, Adidas, MRF Tyres and Savlon. Some of his catchphrases like "Boost is the secret of my energy", "Aila plane" for Pepsi and "Visa Power! Go get it" still enjoy immense recall.

Born on April 24 1973, Tendulkar turns 51 today. On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by.

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