sachin-tendulkar

Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?

Owais Nov 20, 2025 11:08 AM

The cricket great stars in a new digital film for the brand Allura Premia purifier

e4m Staff Jun 5, 2024 2:01 PM

Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut

e4m Staff May 6, 2024 12:12 PM

On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by

e4m Desk Apr 24, 2024 5:07 PM

Unacademy Centre's new campaign highlights the role of mentorship and guidance in shaping the futures of young aspirants

e4m Staff Mar 20, 2024 5:50 PM

The entire video is made to seem like television news segment where Virat Kohli is being interviewed for his success on the betting app

e4m Desk Feb 21, 2024 4:02 PM

Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills

e4m Staff Dec 5, 2023 2:14 PM

The platform claimed that India vs South Africa match marks the highest peak concurrency number achieved across all formats of cricket, breaking their recent concurrency record of 4.3 crore viewers

e4m Staff Nov 6, 2023 11:00 AM

In the campaign, Spinny aims to showcase the unbreakable bond Indians have with their cars

e4m Staff Oct 11, 2023 12:04 PM

DP World will use smart logistics offering end-to-end network to deliver kit and equipment to grassroots cricket clubs around the world

e4m Staff Oct 5, 2023 3:40 PM

The cricketer has starred in a TVC for Platino Copper Water Purifier

e4m Staff Oct 4, 2023 12:32 PM

The protest was organised by a political faction

e4m Desk Aug 31, 2023 1:40 PM

The game features the best innings and shots of the Master Blaster

e4m Desk Jul 19, 2023 4:26 PM

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

e4m Desk May 29, 2023 2:03 PM

The film is conceptualised by Wunderman Thompson India

e4m Desk Apr 26, 2023 4:56 PM

Sachin Tendulkar has been associated with Spinny since 2019

e4m Desk Apr 24, 2023 5:34 PM

The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers

Kanchan Srivastava Apr 18, 2023 8:58 AM

The campaign is part of brand’s narrative ‘Go Far’

e4m Desk Apr 1, 2023 8:00 PM

Tendulkar has reached out to cricket fans and urged them to watch IPL on Viacom18's OTT app

e4m Desk Mar 31, 2023 12:31 PM

The cricketing greats have come together for Spinny's IPL campaign

e4m Desk Mar 29, 2023 2:03 PM

As part of the association, Tendulkar has also starred in the promo for JioCinema ahead of IPL 2023

e4m Desk Mar 27, 2023 10:26 AM

The cricketer has been appointed as the world's first 'hand ambassador'

e4m Desk Mar 5, 2023 10:00 AM

The campaign is part of the Association of Mutual Funds in India's investor awareness outreach program

e4m Desk Nov 12, 2022 8:16 AM

The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route

e4m Desk Nov 1, 2022 2:45 PM

The campaign is an ode to the extraordinary journeys of ordinary people

e4m Desk Sep 13, 2022 1:26 PM

Kanpur to host opener on September 10; final to be played in Raipur on Oct 1, 2022

e4m Desk Sep 2, 2022 4:10 PM

Conceptualised by 82.5 Communications, the TVC establishes the convenience that Luminous brings in with its range of solar products

e4m Desk Jun 11, 2022 7:57 AM

The films to address key concerns of small savers

e4m Desk Apr 25, 2022 6:40 PM

The two brand films featuring Sachin Tendulkar and Anil Kapoor take viewers through their BEST bus journeys from their younger days

e4m Desk Apr 18, 2022 6:09 PM

The film focuses on women buyers & their increasing influence on car purchasing decisions

e4m Desk Mar 24, 2022 1:14 PM

The #FutureFearless campaign is conceptualized and created in partnership with VMLY&R India

e4m Desk Mar 21, 2022 2:31 PM

Spinny’s Head of Marketing, Suvid Bajaj, talks to e4m about the association with IPL, roping in Sachin Tendulkar and PV Sindhu, expansion plans & more

Kanchan Srivastava Mar 16, 2022 8:16 AM

The ‘Khushiyon Ki Long Drive’ campaign encapsulates the brand's features that contribute to creating a seamless vehicle purchasing journey

e4m Desk Mar 14, 2022 1:01 PM

Tendulkar is among the new entrants to the list which also saw debuts from Nick Jonas, Nicki Minaj, Beyoncé, Liam Payne, Louis Tomlinson, Bruno Mars, and Takafumi Horie

e4m Desk Nov 10, 2021 2:39 PM

‘Uplift’ campaign highlights the importance of having the right partner who can help navigate challenges to realise goals

e4m Desk Oct 31, 2021 4:00 PM

Titled ‘Mistake- The Greatest Teacher,’ the ad film was released commemorating the edtech’s second year of association with IPL

e4m Desk Oct 12, 2021 4:38 PM

Tendulkar has made an equity investment of USD 2million

e4m Desk Jul 29, 2021 6:53 PM

As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry

Mansi Sharma Jul 21, 2021 8:09 AM

Founder of Virtual Reality Films, Shivdasani has shot several ads with Sachin Tendulkar over the years for various brands like Pepsi, Gatorade, Reynolds and more

e4m Desk Mar 16, 2021 3:57 PM

Unacademy’s Chief Marketing Officer Karan Shroff talks about their latest campaign with cricketing maestro Sachin Tendulkar and synergies between Brand Sachin and Brand Unacademy

Javed Farooqui Mar 3, 2021 8:43 AM

The new film titled ‘The Greatest Lesson’ celebrates ‘never give up’ spirit by commemorating the most challenging times of the cricketer and his subsequent triumphs

e4m Desk Mar 2, 2021 1:17 PM

Unacademy learners will be coached and mentored by the legend through a series of live interactive classes

e4m Desk Feb 23, 2021 10:31 AM

Bangladesh Legends replaces Australia Legends who pulled out of the series and England Legends have been included as the sixth team

e4m Desk Feb 18, 2021 11:25 AM

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict

Sandeep Goyal Jan 7, 2021 8:32 AM

The campaign features seven examples of Never Surrender as a key to success

e4m Desk Dec 23, 2020 5:26 PM

The campaign focuses on the messages of safety, trust and resilience and was widely released on television and other digital platforms

e4m Desk Nov 10, 2020 4:21 PM

The TVC has been conceptualised by Leo Burnett. Tendulkar's segments were shot at his home

e4m Desk Sep 19, 2020 7:48 AM

The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year

e4m Desk Sep 15, 2020 2:32 PM

Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message

e4m Desk Aug 1, 2020 9:00 PM

The brand has also started an initiative to educate the barber community about COVID safety as they return to business

e4m Desk Jun 22, 2020 7:14 PM