Salman Khan turns 57: A 'dabangg' brand journey

Despite the years behind him, Salman Khan is counted among the top actors in India. He has given us evergreen movies such as Maine Pyaar Kiya, Hum Aapke Hain Kaun, Dabangg and Wanted. His successful Bollywood career apart, Khan also has many other feathers added to his hat. He is the presenter of India's biggest reality show Bigg Boss and also a humanitarian who supports charitable causes through his Being Human Foundation.

As per Duff & Phelps's Digital Acceleration 2.0 report, Khan ranked on the list of the most valued celebrities. His net worth in rupees according to the report is Rs 3000 crores in 2022. His fan following is also 56.2 million strong on Instagram.

As the star turns 57 today, we look at his endorsements and his stellar brand journey, which he has built over the years.

Campa Cola

Khan appeared in the homegrown cola brand Campa Cola's advertisement in 1983. He was in his late teens when he appeared in the soft drink ad with other unknown models. This is widely believed to be his first TV ad.

In the course of his career, he will go on to represent other soft drink brands such as Pepsi, Appy Fizz, Limca, Mountain Dew, and Thums-Up.

Hero Honda, Suzuki Motorcycles

Before his first movie Biwi Ho toh aisi, Khan appeared in Hero Honda ad in 1985.

Later on, he also endorsed Suzuki Motorcycles.

Chlormint 

He also endorsed the gum brand Cholrmint and it is counted amongst Khan's funniest ads. 

He also starred alongside his brother Sohail Khan in another one of the brand's hilarious spots.

Relaxo 

Khan has also endorsed the footwear brand Relaxo for which he remained a brand ambassador for a few years. 

Dixy Scott and Lux Venus

Salman also endorsed innerwear brands like Dixy Scott’s and Lux Venus.

Emami Navratna

Khan has endorsed the oil brand Navratna in a Dabbang-inspired ad.

Himani Best Choice Oil

The superstar also endorsed the edible oil brand Himani and starred in many ads for the brand.

Revital

The star has also endorsed the men's nutraceutical brand Revital. The association also inspired many memes when he controversially stated he was a virgin on Koffee with Karan a few years ago.

Bharat Pe
 
Two to three years ago, he also endorsed the Bharat Pe Payment app.

Pepsi

The actor's most recent ad is for Pepsi.

Being Human

Perhaps the most impactful endorsement of Khan has been his association with Being Human since 2007. The establishment is synonymous with Khan himself. On the occasion of his birthday, Being Human announced a 50% discount on all merchandise between 25th and 27th of December.

CEO, Sanjeev Rao said, "Our campaign is based on an insight of connection that Salman has with his fans. To his fans he is Bhai. Hence the campaign "BhaiKaBirthday”. The idea is to extend the large heart that Salman has to the consumers of Being human clothing. This “Aadha Bill Bhai Bharenge” was our way of announcing our biggest annual sale around his birthday, where we have our entire stores on a flat 50%. If you are from the armed forces, we offer you an extra 5%. We also tied up with ICICI to offer an additional 7% benefit to their card holders.”