Tanya Dwivedi
Trainee Correspondent
tanya.dwivedi@exchange4media.com
na
Authors
Trainee Correspondent
'Our global expertise is a cornerstone of our agency’s value proposition'
Aman Gupta, Managing Partner, Health Practice Asia Lead, talks about the company’s strong positioning across global markets influenced by interesting and engaging brand campaigns
We should promote magnificence of Indian jewellery globally: MP Ahammed, Malabar Group
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
What makes Saif Ali Khan a nawab of brand endorsements?
From refined roles to captivating brand endorsements, Khan’s journey continues to influence and inspire audiences worldwide
Sara Ali Khan's eclectic brand endorsement journey
The young actor's endorsement portfolio looks like a tapestry of brands spanning fashion, beauty, lifestyle and more
Kajol turns 49: Brand journey of the evergreen star
Besides winning hearts in theatres, Kajol has created an everlasting impression in the brand world too
Is radio ready to switch to other ad revenue channels?
Industry heads shared how their radio budgets are channelised strategically to multiply advertising revenues
Airport advertising set to take off amid World Cup buzz?
The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
From the silver screen to the ad world: Birthday girl Taapsee Pannu’s charm
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
Kiara Advani: The many endorsements of the blue-eyed girl of brands
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
'Radigitalization' can play a lead role in amplifying company’s revenue: Ashit Kukian
CEO of Radio City, Kukian spoke to e4m about the company’s performance in 2023, speculations for 2024, advertising revenue, market expansion plans and more
Govt plans to auction 808 radio channels in 284 cities
120 community radio stations added in the last 2 years, the Minister of Information and Broadcasting has said
Priyanka Chopra Jonas turns 41! Desi Girl goes global with brand endorsements
We delve into the actor's fascinating brand endorsement journey on her birthday
Catching up with Katrina’s endorsement journey
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
How DOOH growth is redefining the future of digital creators
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Radio players positive of AdEx growth in coming quarters
The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads
‘We act as a matchmaker between brands and celebrities’
Founder of M5 Entertainment, Sonya V Kapoor and Director of M5 Entertainment, Amrita Mendonza, spoke to e4m about how the agency works on celebrity endorsements and more
MS Dhoni turns 42! Why brands love India's Captain Cool
Looking back at the ace cricketer's brand journey this year
From soft drinks to shoes to gadgets: Why brands love birthday boy Ranveer
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
Radio ad volume grew 20% in Jan-March 2023 over 2021
As per TAM AdEx quarterly report, 3.9k exclusive brands advertised in radio in 2023 with LIC leading the list
Will 3D add a new dimension to DOOH in India?
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
Disha Patani birthday: Ads and endorsements of India's 'National Crush'
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
‘Account-based marketing drives maximum growth for brands’
Lara Brownlow, Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it does for brands and marketers
Brands are investing in print & magazines in large numbers: Suresh Balakrishna, The Hindu
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
We want to be where our new-age consumers are: Vineet Sharma, AB InBev
Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans to expand
How ‘Mann Ki Baat’ aids radio broadcasters and brands to expand reach
The programme addresses local issues and has a high relevance across age groups, note experts
The timeless appeal of brand Madhuri Dixit
As the Bollywood actor turns 56, we look at some of her popular campaigns
Govt advisory for inbuilt radio in mobile handsets to boost listenership: Rahul Namjoshi
The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast auctions
Pitch Perfect: Radio on a roll this IPL
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
With the adoption of AI, we aim to cross demographic barriers: Dinesh Gulati, IndiaMART
The COO of IndiaMART shares the company’s market expansion strategies, advertising campaigns and growth plans
The next round of auctions will increase radio penetration: Abraham Thomas
The CEO of Reliance Broadcast Network spoke to e4m on TRAI’ recommendations for the sector, going big on innovations, new advertisers and the expansion in tier cities
Why more & more advertisers are tuning into regional radio stations
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
Is contextual advertising the best bet in the cookie-less future?
Experts say aligning with first-data party and contextual advertising are best alternatives that marketers can adopt in the coming years
‘Private radio broadcasters must be permitted to broadcast news, if not current affairs’
Nisha Narayanan, Director & COO, RED FM, and Magic FM, shares why the radio industry needs government support, the sector’s performance in 2023, radio ad revenue and much more
Podcasts booming, are brands listening?
Experts chime in on the whys and hows of brands investing in podcasts as part of their marketing mix
Radio in 2023: Players tuning into growth frequencies
Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
News broadcast licence, govt ads: Listening in to radio sector’s expectations from Budget
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
How Reels, Gen Z and chatbots will redefine social media in 2023
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Salman Khan turns 57: A 'dabangg' brand journey
Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
McDonald’s is a global brand with local appeal: Sanjeev Agrawal
McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense
‘Partnering with language-first influencers or creators can give a brand an edge’
Udit Sharma, Chief Revenue Officer, ShareChat & Moj, shares insights on influencer marketing and its direct impact on D2C brands
We want to double our business in India by 2025: Lionel Thoreau, The Body Shop
Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
Kartik Aaryan turns 32 today: What makes him a brands' blue-eyed boy
Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences
Sushmita Sen turns 47: A look at her brand endorsement journey
Sen has promoted brands such as Camay Soap, Kalyan Jewellers and Lux Super Rich Shampoo
The power of personal branding
Experts chime in on the dos, don'ts and hows of leveraging this rising trend to boost brand growth and build trust among consumers
Best Diwali ads 2022: Gratitude and empathy at the heart of festive campaigns this year
We pick out the campaigns that have stood out among the clutter of festive ads
Twitter unveils ‘Edit Tweet’ button
The editing option is being tested and will be soon available to Twitter Blue users at a cost
Dabur Honey and Sonu Sood’s campaign: Pure genius or a bitter ruse?
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
Kareena Kapoor Khan birthday: A look at Bebo's booming brand journey
Despite a hiatus and a few controversies, brand Kareena seems to be in good stead