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Aman Gupta, Managing Partner, Health Practice Asia Lead, talks about the company’s strong positioning across global markets influenced by interesting and engaging brand campaigns
Tanya Dwivedi Sep 6, 2023 2:13 PM
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Tanya Dwivedi Aug 17, 2023 8:55 AM
From refined roles to captivating brand endorsements, Khan’s journey continues to influence and inspire audiences worldwide
Tanya Dwivedi Aug 16, 2023 9:02 AM
The young actor's endorsement portfolio looks like a tapestry of brands spanning fashion, beauty, lifestyle and more
Tanya Dwivedi Aug 12, 2023 8:40 AM
Besides winning hearts in theatres, Kajol has created an everlasting impression in the brand world too
Tanya Dwivedi Aug 5, 2023 9:22 AM
Industry heads shared how their radio budgets are channelised strategically to multiply advertising revenues
Tanya Dwivedi Aug 3, 2023 9:00 AM
The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
Tanya Dwivedi Aug 2, 2023 9:28 AM
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
Tanya Dwivedi Aug 1, 2023 9:25 AM
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
Tanya Dwivedi Jul 31, 2023 1:05 PM
CEO of Radio City, Kukian spoke to e4m about the company’s performance in 2023, speculations for 2024, advertising revenue, market expansion plans and more
Tanya Dwivedi Jul 25, 2023 2:23 PM
120 community radio stations added in the last 2 years, the Minister of Information and Broadcasting has said
Tanya Dwivedi Jul 24, 2023 3:42 PM
We delve into the actor's fascinating brand endorsement journey on her birthday
Tanya Dwivedi Jul 18, 2023 8:50 AM
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
Tanya Dwivedi Jul 15, 2023 8:36 AM
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Tanya Dwivedi Jul 13, 2023 9:07 AM
The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads
Tanya Dwivedi Jul 12, 2023 11:05 AM
Founder of M5 Entertainment, Sonya V Kapoor and Director of M5 Entertainment, Amrita Mendonza, spoke to e4m about how the agency works on celebrity endorsements and more
Tanya Dwivedi Jul 11, 2023 11:40 AM
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
Tanya Dwivedi Jul 6, 2023 9:31 AM
As per TAM AdEx quarterly report, 3.9k exclusive brands advertised in radio in 2023 with LIC leading the list
Tanya Dwivedi Jun 28, 2023 12:09 PM
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
Tanya Dwivedi Jun 27, 2023 8:37 AM
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Tanya Dwivedi Jun 13, 2023 9:01 AM
Lara Brownlow, Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it does for brands and marketers
Tanya Dwivedi Jun 9, 2023 9:15 AM
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
Tanya Dwivedi Jun 7, 2023 9:09 AM
Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans to expand
Tanya Dwivedi May 31, 2023 9:07 AM
The programme addresses local issues and has a high relevance across age groups, note experts
Tanya Dwivedi May 16, 2023 9:12 AM
As the Bollywood actor turns 56, we look at some of her popular campaigns
Tanya Dwivedi May 15, 2023 5:40 PM
The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast auctions
Tanya Dwivedi May 15, 2023 9:19 AM
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
Tanya Dwivedi May 10, 2023 8:47 AM
The COO of IndiaMART shares the company’s market expansion strategies, advertising campaigns and growth plans
Tanya Dwivedi Apr 21, 2023 3:52 PM
The CEO of Reliance Broadcast Network spoke to e4m on TRAI’ recommendations for the sector, going big on innovations, new advertisers and the expansion in tier cities
Tanya Dwivedi Apr 12, 2023 8:55 AM
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
Tanya Dwivedi Apr 6, 2023 9:09 AM
Experts say aligning with first-data party and contextual advertising are best alternatives that marketers can adopt in the coming years
Tanya Dwivedi Mar 29, 2023 1:18 PM
Nisha Narayanan, Director & COO, RED FM, and Magic FM, shares why the radio industry needs government support, the sector’s performance in 2023, radio ad revenue and much more
Tanya Dwivedi Mar 8, 2023 9:20 AM
Experts chime in on the whys and hows of brands investing in podcasts as part of their marketing mix
Tanya Dwivedi Mar 6, 2023 1:57 PM
Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
Tanya Dwivedi Feb 13, 2023 8:48 AM
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
Tanya Dwivedi Jan 31, 2023 9:10 AM
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Tanya Dwivedi Dec 27, 2022 2:38 PM
Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
Tanya Dwivedi Dec 27, 2022 8:46 AM
McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense
Tanya Dwivedi Dec 26, 2022 3:58 PM
Udit Sharma, Chief Revenue Officer, ShareChat & Moj, shares insights on influencer marketing and its direct impact on D2C brands
Tanya Dwivedi Dec 21, 2022 12:51 PM
Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
Ritika Raj & Tanya Dwivedi Dec 5, 2022 1:52 PM
Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences
Tanya Dwivedi Nov 22, 2022 8:32 AM
Sen has promoted brands such as Camay Soap, Kalyan Jewellers and Lux Super Rich Shampoo
Tanya Dwivedi Nov 19, 2022 9:44 AM
Experts chime in on the dos, don'ts and hows of leveraging this rising trend to boost brand growth and build trust among consumers
Tanya Dwivedi Nov 14, 2022 2:35 PM
We pick out the campaigns that have stood out among the clutter of festive ads
Tanya Dwivedi Oct 26, 2022 8:57 AM
The editing option is being tested and will be soon available to Twitter Blue users at a cost
Tanya Dwivedi Oct 4, 2022 5:45 PM
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
Tanya Dwivedi Sep 27, 2022 9:09 AM
Despite a hiatus and a few controversies, brand Kareena seems to be in good stead
Tanya Dwivedi Sep 21, 2022 8:46 AM
