Shemaroo Entertainment collabs with The Sandbox for cultural metaverse hub
The hub will feature artists and brands from the entertainment industry
Shemaroo Entertainment has formed a collaboration with The Sandbox, a cultural metaverse hub featuring artists and brands from the entertainment industry.
“Our alliance with The Sandbox is a testament to Shemaroo’s plan to bring innovation and embrace the future of entertainment. We plan to bridge the world of Bollywood with the world of the metaverse of BharatBox,” media reports quoted Arghya Chakravarty, Chief Operating Officer, Shemaroo Entertainment.
This collaboration is expected to secure Shemaroo's presence in the metaverse.
Karan Keswani, CEO, BharatBox, was also quoted as saying: “This partnership is not just about bringing Bollywood to the metaverse but celebrating the cinematic history of India in a space that can redefine the future.”
