Shriram Finance upholds promise of customer centricity through unique jugalbandi

The company has teamed up with RK Swamy to create five jugalbandi videos

by exchange4media Staff
Published: Dec 29, 2022 11:46 AM | 1 min read

Shriram Finance

To reinforce Shriram Finance Ltd's commitment to millions of customers, R K SWAMY hit upon a compelling yet simple idea. Shriram is truly customer-centric and what better way than to say that the company is in a special jugalbandi with them.

Shriram and R K SWAMY have created five special jugalbandi videos, each for a few minutes, with top artistes carefully paired. The first of these launched recently, with Taufiq Qureshi and Vijay Prakash, has garnered eye-popping numbers of viewers. Please view the video here:

Sangeetha N, President and National Creative Director, R K SWAMY, said "Shriram is a special company with a unique philosophy. Their idea of brand building is driven by genuine customer connect on the ground. The jugalbandi idea springs from this understanding. Each video is originally composed and recorded live. There is nothing like this done before from a brand perspective.”

Umesh Revankar, Vice Chairman, Shriram Finance said “It is a special moment in our evolution as a group, originally formed with the idea of spreading credit to those who don’t normally get it. This is our way of telling customers that we march in sync with them. And to remind our people to stay close to the customers. With the jugalbandi videos we have created a special platform to reinforce the connection.”

Four more jugalbandi videos will be released in the coming weeks.