Shubman Gill & co star in Capri Global Capital's new campaign for IPL

Capri Global Capital Ltd, a sponsor of Team Gujarat Titans in IPL, has launched a new series of brand films linked with their campaign, "Farz Nibhaatey Hain” starring Shubman Gill, Captain, Gujarat Titans along with his teammates, allrounder Rahul Tewatia and pacer Mohit Sharma.

The campaign will release on April 3rd, 2024 across various digital platforms and social media portals during this IPL season 2024. 


"We are thrilled to launch the 'Farz Nibhaatey Hain' campaign, which underscores our unwavering dedication & commitment to provide exemplary service offerings to our customers," said Basant Dhawan, Group Chief Marketing Officer, Capri Global. "In today's fast-paced world, we understand the importance of providing convenient and accessible financial solutions. Through this campaign, and in partnership with Gujarat Titans, we aim to showcase how Capri Loans prioritizes customer needs with its unique product offerings besides valuing repeat customers with special loyalty benefits across its loan portfolios. The brand messaging being delivered by the Gujarat Titans players in the films will help us attract huge consumer eyeballs & build brand trust."

Echoing similar sentiments, Pramod Sharma, National Creative Director, Rediffusion Brand Solutions stated, "Our approach towards this campaign is rooted in authenticity and empathy of Capri Loan’s conduct towards their customers. Each video portrays a scenario that would resonate with our audience, who has or would experience the services and wide range of credit products that Capri Loans has to offer. We wanted to deliver a very strong message of a sense of duty that the Brand upholds in their day-to-day conduct, but in a very light-hearted way. This was the toughest part developing this storyboard. We are sure the viewers would identify it and appreciate it while cheering for their favourite team, the Gujarat Titans.”