Sleepy Owl's new social media manager is a real hoot
The brand's mascot The Owl will be undertaking social media duties to create engaging content for the Sleepy Owl community
Coffee brand Sleepy Owl has made a transitional change to its social media handles with the appointment of their brand mascot, “The Owl'' as the new Social Media Manager. The mascot was first seen in August’ 22, through the recent brand campaign and will now be seen changing the avatar of the brand's social media.
The Owl will be responsible for creating engaging content for Sleepy Owl's social community, providing different forms of entertainment and being the new face of the brand across digital platforms.
The scene was set for The Owl to take over after Sleepy Owl’s social media team unanimously made the decision for the new hire. With character traits of being bold, sassy, honest and fun, The Owl is set to spearhead the brand’s social media, bringing in a fresh take on the brand’s media channels. We can be assured to see some of The Owl’s signature dance moves, playful banter, witty hacks and interactions with fellow employees.
Commenting on this transition Ashwajeet Singh, co-founder of Sleepy Owl said, ”Social media is important to us as it is a great platform to not only keep our followers updated but to also develop a connection with them. By having The Owl on our digital space, we hope to engage with our audiences in a more authentic and bold way. We would like for The Owl to have a more prominent presence across our channels and campaigns with the intention of bringing some humor and entertainment in a unique way for others to experience.”
Known for creating a buzz, as seen in Sleepy Owl’s recent brand campaign, The Owl brings a unique approach to content creation and engagement. As the new Social Media Manager, The
Owl promises to uphold the content standard built by its predecessors, but in a new and unconventional way.
Besides social media, Sleepy Owl also intends to have their mascot be present at offline events and other key activations. The brand hopes for The Owl to become relevant to its audiences, through its antics, banter and hacks, with plans to make the mascot’s appearance more frequent, going forward.
