Sportzcraazy acquires kabaddi platform Kabaddi Adda
With this acquisition, the combined reach of Sportzcraazy and Kabaddi Adda will extend to a community of over 5 million every month
Sports tech and media platform Sportzcraazy has announced the acquisition of media content platform Kabaddi Adda.
Sportzcraazy will be taking the majority and controlling stakes in Kabaddi Adda.
With this acquisition, the combined reach of Sportzcraazy and Kabaddi Adda will extend to a community of over 5 million monthly enthusiasts in India, with its social following in excess of 3 million giving them a clear leadership position in the digital Kabaddi space.
Sportzcraazy intends to host Kabaddi leagues and large-scale tournaments across the country to build local and regional player opportunities.
Founded by Vaibhav Jaiswal and Aditee Gulati, Sportzcraazy focuses on sports media, merchandise and events. They are also active investors in the sports tech ecosystem and aim to acquire more sports tech platforms going forward.
On asking about the acquisition, Vaibhav Jaiswal, Founder and CEO, Sportzcraazy, said “Having the largest community and with sports tech focused towards Kabbadi, the second most viewed sport in the country, we see vast opportunity in the sport. Sportzcraazy plans to work with kabbadi players through grass root engagement enabling regional players to showcase their talent.”
