Star Bharat unveils new brand identity
The channel has launched a new logo and slogan 'Dil Deke Dekho Zara'
Star Bharat has unveiled a refreshed brand identity, with the tagline – Dil Deke Dekho Zara.
The new brand identity represents the emotion of following one’s heart, aims to encourage viewers to fall in love and express themselves. The channel welcomes this change by positioning it as a one-stop destination for content themed around romance. The refreshed identity will reflect in its programming bringing to light stories of love and romance keeping universal relationships at the forefront.
“Star Bharat is at a juncture where it needs to reinvent and bring forth refreshed look and feel combined with renewed programming. Romance is a universal language and cuts across age, gender, culture and we are happy to progress in this space. We intend to make television viewing a cohesive experience for our viewers. With the new brand promise we will continue to offer compelling content and create characters and formats that resonate with the masses,” said the channel spokesperson.
The new line-up of content will cater to every part of India and feature shows that will reinforce the brand promise. The channel also developed a new anthem that brings alive the new brand proposition.
