Sudhanshu Vats: FMCG, media veteran now building Pidilite of the future
Sudhanshu Vats, Managing Director Designate of Pidilite Industries, spent two decades at HUL before spearheading Viacom18's expansion into a media conglomerate
Sudhanshu Vats, who was recently appointed Managing Director Designate of Pidilite Industries, is an FMCG and media veteran who has held several key positions across companies in the past three decades.
Vats's FMCG journey started with Hindustan Unilever Limited where he spent nearly 20 years across verticals.
At HUL, he was associated with several key projects involving some of the biggest household brand names like Lipton, Vim, Wheel, Surf, Rin, Lifebuoy and Lux.
One of Sudhanshu Vats' significant roles was as Managing Director & Group CEO of Viacom18. He was the man behind the expansion of the network. Vats spearheaded Viacom18's foray into content-led cinema, Live events and experiential entertainment along with the digital venture VOOT.
He is known to have been instrumental in Viacom18's growth from 6 to 54 channels. The network saw a growth of over four times during his tenure.
After a short stint at heading EPL Limited as MD & CEO, Vats took over as the Deputy Managing Director of Pidilite Industries in September 2021.
His other stints included Vice-President Marketing at BP (Castrol India) and as BARC India Chairman. He was also the Vice-President of the Indian Broadcasting Foundation and the Chairman of CII for six years.
An IIM-Ahmedabad alumnus, Vats is also a marathon runner and is associated with several NGOs.
And now, in his most recent venture, Vats has been tasked to build Pidilite of the future.
