fmcg
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Sohini Ganguly Aug 12, 2024 8:39 AM
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
ZEEL CEO and MD Punit Goenka said a ‘conducive pricing policy framework’ is expected to drive the company’s subscription revenue
e4m Staff May 18, 2024 8:25 AM
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
Sonam Saini May 1, 2024 8:33 AM
The FMCG giants posted a net profit of Rs 2561 crore in Q4, a decline of 1.54%
e4m Staff Apr 24, 2024 6:37 PM
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the trend
Kanchan Srivastava Apr 12, 2024 8:52 AM
The status the trademark Lazza has attained is a confirmation that the vision of M C John of making ice cream
Sudhanshu Vats, Managing Director Designate of Pidilite Industries, spent two decades at HUL before spearheading Viacom18's expansion into a media conglomerate
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Kanchan Srivastava Feb 12, 2024 11:12 AM
In terms of digital media spends, FMCG takes the biggest chunk at 36%, the report says
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
Kanchan Srivastava Feb 5, 2024 8:16 AM
Himanshu Bakshi’s most recent stint was with Danone India as its Managing Director
e4m Staff Dec 19, 2023 4:21 PM
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
Aditi Gupta Nov 28, 2023 9:00 AM
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
Kanchan Srivastava Nov 6, 2023 4:43 PM
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd, believes that the global FMCG ecosystem is recognising the AI opportunity that can boost efficiency and reduce costs
Manish Aggarwal Oct 23, 2023 8:54 AM
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720 crore
e4m Staff Oct 19, 2023 5:50 PM
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Aditi Gupta Oct 9, 2023 9:06 AM
The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach
e4m Staff Sep 15, 2023 11:52 AM
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28% and 25%, respectively
exchange4media Staff Sep 5, 2023 8:56 AM
Company’s advertising & promotion expenses dropped to Rs 53.54 crore for the quarter ended June 30, 2023 against Rs 96.92 crore for the quarter ended June 30, 2022
exchange4media Staff Aug 28, 2023 3:50 PM
Leading legacy firms Nestle, ITC, Marico and HUL have launched their own D2C channels. Some like Amul and Dabur are next in the line
Kanchan Srivastava Aug 14, 2023 8:10 AM
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of other essential categories
Shantanu David Jul 26, 2023 9:50 AM
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
Kanchan Srivastava Jul 13, 2023 8:51 AM
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
Deba Ghoshal Jun 5, 2023 9:23 AM
The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium, through a slump sale
exchange4media Staff Apr 27, 2023 6:11 PM
The existing shareholders of Haldiram Snacks and Haldiram Foods have acquired a 56% and a 44% stake, respectively, in the new company Haldiram Snacks Food
exchange4media Staff Apr 4, 2023 9:03 AM
Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more
Nilanjana Basu Mar 20, 2023 9:05 AM
At e4m India Brand Conclave, Burman, Chairman of Dabur India, talked about the company's expansion strategy, future plans and more
exchange4media Staff Mar 2, 2023 8:47 AM
The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing
Nilanjana Basu Jan 5, 2023 9:05 AM
As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022
exchange4media Staff Nov 10, 2022 1:45 PM
While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
Kanchan Srivastava Sep 7, 2022 8:37 AM
The FMCG company’s advertising and sales promotion expenses stood at Rs 96.92 crore for the quarter ended June 30, 2022
exchange4media Staff Aug 24, 2022 8:52 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Aug 20, 2022 7:52 AM
Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand recall among consumers
Javed Farooqui Aug 18, 2022 8:54 AM
The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises
exchange4media Staff Aug 9, 2022 6:04 PM
Haldiram’s enters the top 25; Vim achieves biggest penetration gain
exchange4media Staff Aug 2, 2022 4:52 PM
During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is consistent, competitive, profitable, and responsible
exchange4media Staff Jul 28, 2022 7:56 AM
While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may not be significant
Kanchan Srivastava Jul 11, 2022 8:47 AM
Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online consumers and data with them
Kanchan Srivastava Jun 21, 2022 8:50 AM
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
exchange4media Staff May 20, 2022 1:02 PM
Prior to this, Tejwani was Head of Product at Trell and Nykaa
exchange4media Staff Mar 1, 2022 11:21 AM
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care
Naziya Alvi Rahman Feb 24, 2022 11:01 AM
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced companies to cut down on ad spends, as reflected in their third quarter results
Sonam Saini Feb 23, 2022 9:16 AM
Guest Column: Amrinder Singh, Director, Bonn Group of Industries, outlines the expectations of the FMCG industry from Union Budget 2022
Amrinder Singh Jan 28, 2022 8:46 AM
In her new role, Aneja will be responsible for creating a strategic roadmap for leading digital-first brands, integrating and scaling the recent acquisitions
exchange4media Staff Dec 16, 2021 5:15 PM
