Swaraj Tractors and VMLY&R India come together for Women’s Day
Created by VMLY&R on behalf of Mahindra’s tractor division Swaraj Tractors, the video aims to raise awareness about Prerna, a Mahindra initiative
A new animated video aimed at raising awareness among women as the invisible face of farming has been released as part of an initiative by Swaraj Tractors.
Launched on International Women’s Day, the video, which is being seeded across the corporation’s social media channels, highlights the hard work of more than 100 million women farmers in India today, who often get little acknowledgement for the crucial role they play in India’s male dominated agricultural industry, and the valuable contributions they make towards the country’s economy.
It underlines the premise that the real impact is on tomorrow’s generation – when girls grow up realising how important woman farmers are to the Indian economy.
Created by leading global marketing agency VMLY&R on behalf of Mahindra’s tractor division Swaraj Tractors, the video aims to raise awareness of Prerna, a Mahindra initiative which offers support and empowerment for women in agriculture, by providing equipment and training to help them become better farmers, allowing them more opportunities to contribute to household incomes and even apply for government loans.
