Taproot Dentsu wins IPL creative mandate
The account was previously held by Ogilvy for the last 11 years
Taproot Dentsu has won one of the most coveted creative advertising account - Indian Premier League (IPL).
Taproot will be working on all the creatives of IPL 2019, expected to kick off on March 23.
Exchange4media has learnt from reliable sources that Taproot Dentsu scooped the account away from Ogilvy which has been with the agency for IPL for the last 11 years.
