TechManch 2023: Karthik Ganesan to present key findings of the India e-Conomy Report

TechManch 2023, the most-awaited digital marketing conference celebrating the intersection of media, technology, and innovations, will be held on August 9 and 10 in Mumbai. The agenda of the symposium is power-packed with standalone speakers, fireside chats and panel discussions.

One of the key speakers at the event will be Karthik Ganesan, Partner, Bain & Company. He is a member of Bain India's Consumer Products, Retail and Strategy practices. Apart from leading clients on the growth trajectory across consumer goods, retail, and consumer tech industries, along with private equity investors, he has co-authored the company's POV on post-Covid-19 consumer behaviour, both in India and globally, and its implications for consumer businesses.

Ganesan is all set to present key findings from India e-Conomy Report at TechManch 2023. During his address, he will share insights about India's growing internet economy, based on the findings of the report.

The report reveals a continued shift in consumer behaviour and strong investor confidence will set India on a path to reach a $1T consumer internet economy by 2030. It adds that India has 700M+ internet users, which includes 350M digital payment users and 220M online shoppers. As India undergoes a dramatic boom that will see household consumption doubling by 2030, digital commerce will invariably become even more entrenched in Indians’ everyday experience.

According to the report, the flourishing internet economy in India presents a compelling opportunity for businesses in the coming years. For this, marketers should try and gain a deep understanding of evolving consumer needs and leverage digital technologies to drive growth.

This is the seventh edition of the digital marketing conference. While the Co-Gold partner of the event is Acoustic, Lokal is the Co-Partner Sponsor and Traffic Guard is the Co-Partner.