Tiffany x Nike: 10 fast facts about the collab
It's not the first time either of the two brands teamed up for some uber-luxurious associations
The iconic Tiffany & Co., the American luxury jewellery brand from Manhattan, is the furthest from street fashion. Yet, the company's association with streetwear apparel brand Nike is the collab we weren't expecting in 2023. Netizens were perplexed when images of Nike Air Force 1s started cropping up on the internet with its Swoosh in the trademark Tiffany blue colour.
To everyone's surprise, the ritzy Tiffany and the uber-cool Nike are indeed teaming up. "Tiffany & Co. and Nike are collaborating on a limited-edition release of Air Force 1s. Learn about these iconic shoes and new accessories, coming soon," read the jewellery brand's website.
If you are confused about a collaboration like the entire internet, here's a primer for you.
1. The brands will be coming together for a black suede top shoe with the Nike Swoosh in Tiffany & Co.'s turquoise shade. The collab is titled "A Legendary Pair," hinting both at the brands and the shoes.
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2. Named Tiffany & Co. x Nike Air Force 1 Low ‘1837’, the title is a reference to the jewellery brand's 1837 collection.
3. The pair of shoes comes with accessories such as a shoe brush, shoe horn, laces and also a whistle.
When they said “just do it,” we listened. Discover more: https://t.co/8FKzDD0r8Z #NikexTiffany #TiffanyAndCo pic.twitter.com/wTAzAFOJqe
— Tiffany & Co. (@TiffanyAndCo) January 31, 2023
4. The collab could be a part of Tiffany's endeavour to appeal to the younger generation and borrow a part of Nike's street cred in doing so.
5. The Tiffany & Co. x Nike Air Force 1 Low ‘1837’ will sell for a price of $ 400 and is a limited edition pair.
6. The accessories could cost anywhere between $250 and $475.
7. LVMH, the French company that owns Tiffany, has collaborated with the streetwear brand Supreme before. The collection included necklaces, bracelets, earrings, keyring, a knife and a Supreme t-shirt with the logo in Tiffany blue.
8. Nike too has teamed up with uber-luxurious labels like Louis Vuitton and Dior for its Air Force 1s and Jordans.
9. The pair of shoes will be available for retail on March 7.
10. The collab hasn't been well received for the most part. Netizens have trolled what they think is a deliberate pairing between two mismatched brands.
