Tiles manufacturing brand Exxaro ropes in Ajay Devgn as ambassador
The brand is promoting the concept of ‘Make in India’
Exxaro has roped in actor Ajay Devgn as its brand ambassador.
The brand is promoting the whole concept of ‘Make in India’ and associating with Ajay Devgn comes in sync with the vision.
On the association, actor Ajay Devgn affirmed, “It is a pleasure to be associated with the brand that resonates with the essence of ‘Make in India’. Exxaro is one of the leading brands in the industry that is providing quality and high standard products. It is a necessity of the current times to promote brands that are contributing to the nation in all the aspects.”
With the new marketing initiatives the brand will be promoting its idea of – ‘Naye Bharat ki Nayi Pehchan’.
“Ajay Devgn is seen as a personality that carries sophistication and panache. It exactly matches with the ideology and persona of the brand. We truly think that he is the perfect face for a brand that is taking the industry a notch up,” said Mukesh Patel (Director), Exxaro.
The brand plans at going aggressive on the digital front with its marketing campaign. The actor will be seen endorsing the brand all across the platforms. Gradually, the brand will also initiate its campaign in BTL space with the actor as the face.
