Video: Event agencies should act as ad agencies
Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication
exchange4media spoke to Danielle Barclay, MD, TRO, Australia, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.
Watch what she had to say on how experiential as a medium of advertising can grow in India and why event and activation agencies should look at making digital as the centre of communication...
