Authors
The win comes on the back of a multi-agency pitch that was held in New Delhi. Most leading agencies were reportedly in the fray for the account
Deepika Bhardwaj Aug 31, 2012 6:43 PM
Industry sources state a creative pitch for news channels Zee News & Zee Business is underway. TAG & Euro RSCG are the incumbent on the account
Deepika Bhardwaj Aug 24, 2012 9:23 PM
It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet
Deepika Bhardwaj Aug 24, 2012 7:30 PM
It is learnt that Alok Agrawal has quit the organisaion as COO after a stint of four years. His next destination is not known yet
Deepika Bhardwaj Aug 23, 2012 6:20 PM
Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies
Deepika Bhardwaj Aug 22, 2012 7:36 PM
Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants
Deepika Bhardwaj Aug 20, 2012 7:29 PM
Bang in the Middle has begun operations in US. Saira Mohan, supermodel & business woman has come on board as President
Deepika Bhardwaj Aug 16, 2012 9:11 PM
Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India
Deepika Bhardwaj Aug 11, 2012 9:08 PM
Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK
Deepika Bhardwaj Aug 10, 2012 7:54 PM
Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India
Deepika Bhardwaj Aug 10, 2012 1:36 AM
TOI, ready to begin its innings in West Bengal, has chosen Mumbai-based agency Tailor to manage the entire launch campaign
Deepika Bhardwaj Aug 7, 2012 8:02 PM
NTPC has called agencies for empanelment for a period of three years in the Capital. Last date for application is August 14, 2012
Deepika Bhardwaj Aug 6, 2012 7:06 PM
Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland
Deepika Bhardwaj Aug 3, 2012 9:25 PM
Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any business
Deepika Bhardwaj Aug 3, 2012 8:36 PM
Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...
Deepika Bhardwaj Aug 3, 2012 8:36 PM
Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication
Deepika Bhardwaj Aug 3, 2012 8:35 PM
Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers
Deepika Bhardwaj Aug 3, 2012 8:35 PM
Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important
Deepika Bhardwaj Aug 3, 2012 8:34 PM
Ranjivjit Singh, CMO, HP PSG India, talks about the importance of experiential marketing for marketers and agency-client relationship
Deepika Bhardwaj Aug 2, 2012 7:51 PM
ABP News’s Neeraj Sanan India talks about how event agencies have to look at out-of-the-box ideas and amplify them to bring value to clients
Deepika Bhardwaj Aug 2, 2012 7:51 PM
Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can play to expand the industry and more...
Deepika Bhardwaj Aug 2, 2012 7:50 PM
I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going global
Deepika Bhardwaj Jul 31, 2012 8:35 PM
As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr
Deepika Bhardwaj Jul 31, 2012 3:49 AM
Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry
Deepika Bhardwaj Jul 30, 2012 12:56 AM
While marketers are actively seeking out experiential experts, deep understanding, flawless delivery, and measurements need to be in place, says HP PSG’s Marketing Head
Deepika Bhardwaj Jul 30, 2012 12:49 AM
Innovative ideas, large media amplification and integrated offering are what event agencies will have to deliver to brands to stay ahead of the curve
Deepika Bhardwaj Jul 30, 2012 12:44 AM
Rajesh Kumar joins as Chief Strategy Officer & Mayoori Kango as Chief Digital Officer. The objective is to strengthen LiveROI as a core offering
Deepika Bhardwaj Jul 27, 2012 9:30 PM
A conversation with industry professionals indicates that while agencies resigning business is rare, there are enough reasons that lead to it
Deepika Bhardwaj Jul 24, 2012 7:28 PM
Punjab National Bank has empanelled 16 agencies in the Capital for a period of two years after a multi-agency pitch
Deepika Bhardwaj Jul 17, 2012 6:50 PM
Vandana Katoch, who recently turned ad entrepreneur with ‘Clayground’, talks about the idea, challenges & vision ahead
Deepika Bhardwaj Jul 16, 2012 7:55 PM
After a multi-agency pitch that saw participation from 22 agencies, Grey has won the creative duties for Muthoot Group
Deepika Bhardwaj Jul 13, 2012 8:17 PM
Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands
Deepika Bhardwaj Jul 10, 2012 10:08 PM
Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands
Deepika Bhardwaj Jul 10, 2012 10:08 PM
Hair n Care has roped in YouTube teen sensation Shraddha Sharma as its brand ambassador and launched a new campaign focusing on youth
Deepika Bhardwaj Jul 9, 2012 9:23 PM
MVL Mobile has moved its media business worth Rs 30 cr from Vivaki Exchange. Prachar Communications has been handed over few projects currently
Deepika Bhardwaj Jul 6, 2012 10:03 PM
Standard Chartered Bank has initiated the campaign in India to reinstate that the bank is ‘here for good’ even in tough circumstances
Deepika Bhardwaj Jul 4, 2012 10:39 PM
The empanelment is for one year and the duties would be handed over on campaign basis
Deepika Bhardwaj Jul 4, 2012 7:55 PM
In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless
Deepika Bhardwaj Jul 3, 2012 8:13 PM
Curry Nation has won the creative and media duties for Weikfield Foods’ Weikfield Instant Custard & upcoming products by the company
Deepika Bhardwaj Jul 3, 2012 7:58 PM
In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone
Deepika Bhardwaj Jul 2, 2012 9:48 PM
Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times
Deepika Bhardwaj Jul 2, 2012 7:35 PM
MTDC has called creative, outdoor and digital agencies to be empanelled on its roster from 2012-2015. Last date of application is July 2, 2012
Deepika Bhardwaj Jun 28, 2012 7:10 PM
Grabbing 14 metals in total, take a look at how Indian agencies performed at Cannes Lions International Festival of Creativity this year.
Deepika Bhardwaj Jun 27, 2012 4:53 AM
After giving you detailed analysis on India winner at Cannes, we list down the world’s best. Take a look at the Grand Prix winners of Cannes Lions 2012 across 15 categories
Deepika Bhardwaj Jun 27, 2012 4:47 AM
Nestle India has moved the creative duties for its coffee brand Nescafe Sunrise from McCann Erickson to Publicis, following global realignment
Deepika Bhardwaj Jun 26, 2012 7:36 PM
Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012
Deepika Bhardwaj Jun 24, 2012 7:14 PM
Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012
Deepika Bhardwaj Jun 24, 2012 7:14 PM
TapRoot’s ‘I am Mumbai’ – the only Indian shortlist in Film Lions this year – could not fetch any metal in the category
Deepika Bhardwaj Jun 24, 2012 7:12 PM
TapRoot’s ‘I am Mumbai’ – the only Indian shortlist in Film Lions this year – could not fetch any metal in the category
Deepika Bhardwaj Jun 24, 2012 7:12 PM
TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?
Deepika Bhardwaj Jun 23, 2012 9:24 PM
TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?
Deepika Bhardwaj Jun 23, 2012 9:13 PM
Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012
Deepika Bhardwaj Jun 23, 2012 8:28 PM
Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012
Deepika Bhardwaj Jun 22, 2012 8:28 PM
India wins Silver & 3 bronze Lions in Press. A great win indeed! Leo Burnett, O&M and BBDO make us proud! Read about their win in detail by Exchange4media.
Deepika Bhardwaj Jun 21, 2012 9:18 PM
Leo Burnett, O&M and BBDO India have brought home a Silver and three Bronze Lions in Press. 31 entries were competing in this category
Deepika Bhardwaj Jun 21, 2012 9:17 PM
Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze
Deepika Bhardwaj Jun 20, 2012 10:58 PM
Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze
Deepika Bhardwaj Jun 20, 2012 8:54 PM
India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion
Deepika Bhardwaj Jun 20, 2012 8:51 PM
India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion
Deepika Bhardwaj Jun 20, 2012 8:51 PM
Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category
Deepika Bhardwaj Jun 19, 2012 9:22 PM
Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category
Deepika Bhardwaj Jun 19, 2012 9:22 PM
DDB Mudra, Leo Burnett, O&M, BBH, BBDO and Publicis are the contenders in Press Lions with 31 pieces in all shortlisted
Deepika Bhardwaj Jun 19, 2012 7:29 PM
India would not be running for any metals in the Cyber Lions category once again, as none of the 27 entries made it to the shortlist
Deepika Bhardwaj Jun 19, 2012 12:09 AM
DDB Mudra leads the category with six entries, while TBWA\India and BBH have one shortlist each
Deepika Bhardwaj Jun 19, 2012 12:07 AM
DDB Mudra leads the category with six entries, while TBWA\India and BBH have one shortlist each
Deepika Bhardwaj Jun 19, 2012 12:00 AM
India would not be running for any metals in the Cyber Lions category once again, as none of the 27 entries made it to the shortlist
Deepika Bhardwaj Jun 19, 2012 12:00 AM
Entries include DDB Mudra’s ‘The Killing Stapler’, JWT’s ‘God’s Own Delivery Boys’, Leo Burnett’s ‘Ink Pad’ and Percept/H’s ‘The Anti-Terror Bag'
Deepika Bhardwaj Jun 18, 2012 6:50 PM
The Practice Porter Novelli, Bangalore is the only agency from India that has made it to the PR Lions shortlist for its work for HP India
Deepika Bhardwaj Jun 18, 2012 6:49 PM
Sen has joined iris Worldwide’s India office as Creative Chief. His last stint was with Law & Kenneth
Deepika Bhardwaj Jun 18, 2012 3:07 AM
Tupperware India has launched its first television campaign ‘She Can You Can’ aimed at inspiring women to follow their dreams
Deepika Bhardwaj Jun 18, 2012 3:05 AM
DDB Mudra, Leo Burnett, O&M, BBH, BBDO and Publicis are the contenders in Press Lions with 31 pieces in all shortlisted
Deepika Bhardwaj Jun 18, 2012 1:08 AM
Entries include DDB Mudra’s ‘The Killing Stapler’, JWT’s ‘God’s Own Delivery Boys’, Leo Burnett’s ‘Ink Pad’ and Percept/H’s ‘The Anti-Terror Bag'
Deepika Bhardwaj Jun 17, 2012 7:19 PM
TapRoot bags the creative mandate for Airtel’s Data Services, post a multi-agency pitch that also saw participation from JWT & BBDO
Deepika Bhardwaj Jun 15, 2012 8:08 PM
TapRoot India has launched its first campaign for Micromax Tablet Funbook, highlighting the educational & entertainment aspects of the product
Deepika Bhardwaj Jun 15, 2012 7:55 PM
DraftFCB Ulka has been awarded the creative mandate for Hero MotoCorp’s recently launched bike Ignitor
Deepika Bhardwaj Jun 15, 2012 7:03 PM
Honda has launched its first India focused corporate campaign post its split with Hero. Industry experts feel the campaign lacks impact
Deepika Bhardwaj Jun 13, 2012 8:27 PM
The agencies that are on board include Goldmine Advertising, Crayons, Sharad Advertising and Siddhartha Advertising
Deepika Bhardwaj Jun 11, 2012 6:44 PM
Prasar Bharati has invited creative agencies in Delhi to work on the look and feel of Doordarshan News Channel for a period of three years
Deepika Bhardwaj Jun 8, 2012 9:45 PM
NTC has planned a major brand campaign, setting aside Rs 37 cr. The PSU has empanelled 21 agencies to handle its various duties
Deepika Bhardwaj Jun 8, 2012 8:14 PM
Prasar Bharati has invited creative agencies in Delhi to work on the look and feel of Doordarshan News Channel for a period of three years
Deepika Bhardwaj Jun 8, 2012 7:13 PM
MTNL Mumbai has called advertising agencies for empanelment. Size of the business is estimated to be in the vicinity of Rs 20-30 cr
Deepika Bhardwaj Jun 6, 2012 11:23 PM
Despite looming financial crisis, India is still being looked as a market with strong growth potential; Debjani Ghosh of Intel tells us why
Deepika Bhardwaj Jun 6, 2012 7:11 PM
More than six creative independents, mostly founded by ad veterans, were launched in the Capital in the last one year
Deepika Bhardwaj Jun 5, 2012 9:11 PM
Inability to provide proactive ideation, transparency, national outreach and lack of strong data on RoI are factors hitting BTL industry
Deepika Bhardwaj Jun 5, 2012 8:07 PM
The agency has been empanelled by BSNL for Haryana Telecom Circle, National Textile Corporation, National Physical Laboratories, Uttarakhand Government and COFMOW
Deepika Bhardwaj Jun 5, 2012 7:18 AM
DAVP has called nine agencies in the capital for new ‘Bharat Nirman’ campaign. Size of the account is approximately Rs 40-50 cr
Deepika Bhardwaj Jun 1, 2012 1:44 AM
Span Communication has been empanelled for seven government businesses. Cumulative spend is in the region of Rs 60-70 cr
Deepika Bhardwaj May 31, 2012 9:31 PM
With clients such as Nestle and Reckitt Benckiser on board, Zenith Optimedia’s Performics has grown 50-60 per cent since its launch
Deepika Bhardwaj May 29, 2012 8:06 PM
Meritnation’s latest TVC that invites parents to the portal to help their kids excel in studies has failed to satiate the ad fraternity
Deepika Bhardwaj May 28, 2012 8:22 PM
IRCTC has called advertising agencies in Delhi for empanelment. Last date for application is June 7, 2012
Deepika Bhardwaj May 24, 2012 7:59 PM
The group had recently handed over the creative duties of its flavoured pan masala brands Meetha Mazaa and Rajnigandha to McCann Erickson
Deepika Bhardwaj May 22, 2012 7:48 PM
"The TVC portrays Rajesh Khanna as a superstar caught in the memory of bygone era who has nothing but Havells Fans left with him"
Deepika Bhardwaj May 21, 2012 8:44 PM
HUDCO has called advertising agencies for empanelment to handle its publicity and media campaigns in Delhi. Last date is May 31, 2012
Deepika Bhardwaj May 18, 2012 7:09 PM
The company is currently talking to few agencies in Delhi. Avian Media is the incumbent on the account
Deepika Bhardwaj May 18, 2012 7:08 PM
The agency already has the Liberty Shoes business. With Mathur moving away, the Liberty account – earlier managed by Montage – has also shifted to The Page
Deepika Bhardwaj May 17, 2012 9:01 PM
Satyamev Jayate’s second episode could not keep the social buzz going as F1, English Premier League, Mother’s Day & Parliament’s 60 year completion kept people busy
Deepika Bhardwaj May 14, 2012 8:38 PM
To beef up Pickle Lintas, Lowe Lintas has roped in Abhik Santara from Rediffusion Y&R to lead the agency’s operations in Delhi
Deepika Bhardwaj May 10, 2012 11:07 PM
Triton Communications Delhi bags Combbos business post a multi-agency pitch that saw participation from four mainline agencies
Deepika Bhardwaj May 10, 2012 8:20 PM
Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North
Deepika Bhardwaj May 9, 2012 8:02 PM
Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North
Deepika Bhardwaj May 8, 2012 6:28 PM
Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North
Deepika Bhardwaj May 8, 2012 3:31 AM
Nirmal Pulickal, Gopal Krishnan, Gaurav Dudeja and Vandana Katoch have resigned from DDB Mudra Delhi
Deepika Bhardwaj May 7, 2012 8:53 PM
DS Group appoints Lintas Initiative Media as media AoR for Chingles after a multi-agency pitch; multi-media campaign to begin mid-May
Deepika Bhardwaj May 2, 2012 11:05 PM
The objective of the new proposition, Live RoI, is to provide real-time solutions to clients
Deepika Bhardwaj May 1, 2012 8:24 PM
National Housing Bank ropes in Crayons, DDB Mudra, Percept/H, Interpub, Mode and Pressman to handle its advertising duties for the next three years
Deepika Bhardwaj Apr 26, 2012 8:20 AM
McCann Erickson has made an inroad into DS Group winning creative duties for its flavoured pan masala brand Rajnigandha and Meetha Mazaa
Deepika Bhardwaj Apr 25, 2012 8:20 AM
McCann Erickson has made an inroad into DS Group winning creative duties for its flavoured pan masala brand Rajnigandha and Meetha Mazaa
Deepika Bhardwaj Apr 24, 2012 2:44 PM
It is a landmark year for Goafest as it extends its boundaries beyond India, inviting Sri Lanka, Nepal, Bangladesh and Pakistan to be a part of the festival
Deepika Bhardwaj Apr 19, 2012 10:36 AM
Canon’s ‘what makes us click’ campaign has been launched to appeal to the young generation. Industry experts tell us whether the idea has clicked
Deepika Bhardwaj Apr 16, 2012 12:46 PM
VLCC, a print focused brand for years, will now spend half of its marketing budgets on TV; the company has chosen JWT India as its creative partner
Deepika Bhardwaj Apr 11, 2012 3:06 PM
Emmanuel Upputuru, NCD, Publicis India quits after a stint of more than four years. Rumours are rife that he is on his way to start his own enterprise
Deepika Bhardwaj Apr 10, 2012 11:11 AM
Deepika Bhardwaj writes on ‘virtual’ achievements defining everyday happiness...
Deepika Bhardwaj Apr 7, 2012 5:49 AM
Grey Delhi has bagged the creative duties of SpiceJet after a multi-agency pitch that was held in the capital
Deepika Bhardwaj Apr 6, 2012 11:13 AM
Millions of ‘Likes’, thousands of followers, countless comments – are the parameters of social success relevant? Social media experts discuss life after ‘Likes’...
Deepika Bhardwaj Apr 5, 2012 10:30 AM
After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India
Deepika Bhardwaj Apr 4, 2012 9:54 AM
Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands
Deepika Bhardwaj Apr 4, 2012 9:06 AM
Following a close contest among approximately eight agencies in the capital, JWT Delhi has won the corporate campaign duties for Dalmia Bharat Group
Deepika Bhardwaj Apr 4, 2012 8:08 AM
Shobhit Mathur, Executive Creative Director, Cheil has quit after a brief stint of seven months. This is the second senior exit from the agency in the recent past
Deepika Bhardwaj Apr 3, 2012 6:45 AM
Deb will head Vodafone business for Ogilvy along with accounts such as Ministry of Tourism, KFC, Yahoo, Hindustan and Cisco; he joins from Lowe Bangkok
Deepika Bhardwaj Mar 27, 2012 8:11 AM
Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital
Deepika Bhardwaj Mar 26, 2012 8:40 AM
Watch excellence award winners Prema Sagar, Meenu Handa and Atul Ahluwalia along with other winners share their experiences of winning at IPRCCA 2012
Deepika Bhardwaj Mar 26, 2012 8:34 AM
JWT is declared as Sakalakalavallavan or Agency of the Year, third time in a row; Leo Burnett and TCC share second position with two Silvers and two Bronzes each
Deepika Bhardwaj Mar 23, 2012 8:53 AM
While RK Swamy BBDO has been retained, Bates, Publicis India, Mudra and Law & Kenneth have been brought on board; account size is estimated to be Rs 30-40 crore
Deepika Bhardwaj Mar 21, 2012 9:03 AM
Mankind Pharma plans to enter the eye care and skin treatment category by launching two new products; the company is looking for creative partners
Deepika Bhardwaj Mar 20, 2012 10:31 AM
After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incumbent on the account
Deepika Bhardwaj Mar 20, 2012 8:49 AM
Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards
Deepika Bhardwaj Mar 19, 2012 8:29 AM
After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incumbent on the account
Deepika Bhardwaj Mar 19, 2012 8:10 AM
R K Swamy BBDO & Basic 4 Advertising have joined GAIL’s roster this year. The empanelment process has come to an end with eight agencies being empanelled
Deepika Bhardwaj Mar 16, 2012 3:53 PM
Dalmia Bharat Group is on a lookout for a creative partner for its corporate campaign; the pitch is currently underway in New Delhi
Deepika Bhardwaj Mar 14, 2012 11:40 AM
Dentsu Creative Impact has won the creative duties for Tetra Pak India following a multi agency pitch held in New Delhi
Deepika Bhardwaj Mar 14, 2012 8:37 AM
Taking the idea forward that a strong foundation leads to a strong future, Tata AIG Life Insurance has come out with a new campaign for Tata AIG Mahagold Life
Deepika Bhardwaj Mar 13, 2012 9:48 AM
The partnership will deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform
Deepika Bhardwaj Mar 12, 2012 11:05 AM
Expedia has launched its first 360-degree campaign in order to woo users and has set aside a marketing budget of Rs 55-60 crore in India for the same
Deepika Bhardwaj Mar 7, 2012 11:28 AM
NHPCL has called agencies for empanelment. The pitch process has been initiated in Delhi and the last date for application is March 28, 2012
Deepika Bhardwaj Mar 7, 2012 7:59 AM
Punjab National Bank has called a pitch for empanelment of ad agencies. Last date for sending applications is March 9. Account size is upwards of Rs 15 cr
Deepika Bhardwaj Mar 6, 2012 4:41 PM
At Rich Media Rocks 2012, Microsoft Advertising advocated brands to tell a story rather than just push a message on the digital space, to get the best of consumer’s attention
Deepika Bhardwaj Mar 3, 2012 7:14 AM
The measurement system – Nielsen’s Online Campaign Rating solution – has been adopted by Unilever for all its digital campaigns in the US for 2012
Deepika Bhardwaj Mar 2, 2012 8:23 AM
Super Fans, Fan Parks, exclusive merchandise line, new tagline & an integrated campaign - GMR Sports has got its marketing act together for Delhi Daredevils
Deepika Bhardwaj Mar 1, 2012 10:20 AM
Sabuj Sengupta, Senior VP and Executive Creative Director, Dentsu Creative Impact calls it a day at the agency; he joined Dentsu from JWT in July 2011
Deepika Bhardwaj Feb 29, 2012 9:44 AM
Sabuj Sengupta, Senior VP and Executive Creative Director, Dentsu Creative Impact calls it a day at the agency; he joined Dentsu from JWT in July 2011
Deepika Bhardwaj Feb 29, 2012 9:43 AM
Reduce cycle of converting creative insights into campaigns from 9 months to 9 minutes to appeal to real time audience, says Shiv Singh, PepsiCo
Deepika Bhardwaj Feb 24, 2012 8:59 AM
After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
Deepika Bhardwaj Feb 23, 2012 8:00 AM
After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
Deepika Bhardwaj Feb 22, 2012 12:47 PM
ICICI Lombard’s new campaign propagates the idea of being partners for Plan B in people’s lives so that Plan A goes on despite unexpected setbacks
Deepika Bhardwaj Feb 22, 2012 8:35 AM
Mankind Pharma is on the lookout for creative partners for two of its brands – Manforce Condoms and Kaloree 1. The pitch process will be held in Delhi
Deepika Bhardwaj Feb 22, 2012 7:47 AM
Pitch Madison Ad Outlook predicts the industry to grow by 9%. Sam Balsara, Nigel Wark, Satyajit Sen & Praveen Sharma comment on the subject
Deepika Bhardwaj Feb 21, 2012 8:55 AM
Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out…
Deepika Bhardwaj Feb 20, 2012 9:41 AM
Suzuki Motorcycles has entrusted the creative duties of its new motorcycle brand to RK Swamy BBDO after presentations amongst its empanelled agencies
Deepika Bhardwaj Feb 17, 2012 7:10 AM
