Vijay Deverakonda stars in fiery Wild Stone CODE ad

The brand film is set to premiere during the 2023 ICC World Test Championship

e4m by exchange4media Staff
Published: Jul 5, 2023 2:27 PM  | 1 min read
vijay deverakonda
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Wild Stone CODE, the male grooming brand from McNROE, has released its new TVC for its trio of premium fragrances: Pyro, Terra, and Acqua. The brand film features actor Vijay Deverakonda and is set to premiere during the 2023 ICC World Test Championship.

Ankit Daga, Head of Business Development at McNROE Consumer Products Pvt Ltd, expressed his excitement about the milestone and said, “Inspired by the elements that shape our very being, the collection consists of three Perfumes — Pyro, Terra, and Acqua. Each fragrance carries a distinct charm, inviting consumers to embrace a personal expression and celebrate their individuality through an immersive sensory experience.”

Vijay Deverakonda stated, " I was absolutely thrilled when Wild Stone CODE approached me with the concept of Perfumes crafted from the elements and the campaign planned for Pyro Perfume. It truly embodies the fiery passion that burns within every man. The remarkable dedication and commitment that CODE brings to delivering exceptional grooming experiences perfectly resonates with my personal belief in the significance of self-care. Our collaboration aims to empower men, encouraging them to embrace their individual style and feel their absolute best."

 

Published On: Jul 5, 2023 2:27 PM