Wagh Bakri's Parag Desai passes away
He was the Executive Director and 4th generation entrepreneur at Wagh Bakri Tea Group
Parag Desai,Executive Director and 4th generation entrepreneur at Wagh Bakri Tea Group is no more. He was 49.
As per media reports, he died of injuries suffered during an attack by stray dogs outside his residence.
Desai had 30 plus years of Entrepreneurship experience. He was also a renowned Tea Tester and also spearheaded International Business, Sales & Marketing of the Group, having turnover excess to Rs. 1500 crores (US$ 200 million).
Desai was active on leading industry platforms such as Confederation of Indian Industry (CII) and many more International Organisations. He was a prolific speaker and a commendable voice of the industry. He had also played a pivotal role in guiding the Group towards achieving various accolades by adopting innovative marketing, branding and packaging strategies, for which he was awarded by Ahmedabad Management Association.
Desai also led the transformation of Wagh Bakri Tea Group to Tea Lounges, Ecommerce & Digital and Social Media.
